Think back to the days before COVID-19 when we could attend concerts. Concerts built experiences that fans could collectively enjoy, discuss, and bond over – both during and long after the concert ended. Concerts gave fans a sense of belonging and togetherness with the artist a well as with the rest of the fan base.
The same is true for your business. To really build the ultimate experience, you need a concert approach rather than a private show. This might sound impossible, with canceled annual user conferences, remote work becoming more mainstream, and social distancing still in place. But it’s not impossible! It just requires a shift in how you connect with your customers and how you enable them to connect with each other.
In this eBook, you'll learn:
- How branded online communities create a many-to-many experience
- What benefits a many-to-many approach provides your business
- How to create and manage a successful online community
