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Wouldn’t it be great if you had a way to collect and score your customers’ level of engagement,
all based on data?
Developing a scoring system like this is a well-known process for marketing teams trying to understand a prospect's level of engagement.
On the customer side, engagement scoring is a much younger concept, but can pay off just as much. You need to know, from the data, how involved your customers are with you, in order to develop the appropriate customer engagement response.
In this eBook you'll learn:
- What constitutes a customer engagement score
- Why your organization should create one
- 4 steps to create a customer engagement score
