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The past year brought many changes for associations, but one thing remained constant: Member engagement is a top priority.
It plays a vital role in retention, event registrations, and overall member satisfaction. When asked why members don’t renew, 43% of associations say the top reason is a lack of engagement with the organization, according to the 2020 Membership Marketing Benchmarking Report.
The question is how do you get there? We understand how challenging it can be to achieve ambitious member engagement goals. To guide your efforts, we created this list of 5 proven approaches to member engagement.
