Customer advocacy programs harness the organic power of word-of-mouth. They build loyalty, help crowdsource new ideas and products, increase renewals and upsells, and get more clients through referrals. Without a program like this, you risk losing out on a key part of the customer lifecycle.
But first, you have to grow a customer-centric environment that gives your existing and future customer advocates a voice.
Building a robust customer community can make that happen.
With this eBook, you'll learn how to: