Small Teams Can Have a Big Impact with the Right Tools
Many association and nonprofit professionals are used to working with limited resources and wearing many hats. The key is to leverage technology and industry insights to save time and maximize efficiency.
Association professionals must ensure their organization proves value, stays relevant, and continues to engage
members in order to safeguard member retention. When you're working with a small staff (maybe even a team
of one), that means you have a lot of different responsibilities. You probably manage your online community,
maintain your member resources and benefits, plan marketing, and more. So how do you balance it all?
Higher Logic has almost 20 years of experience supporting and learning from association professionals like you and we’re here to help.
We’ve collected a series of resources below to help small teams make a big impact by implementing
sustainable strategies and building on the experience of their peers (you don’t have to start from scratch
or reinvent the wheel).
USING HIGHER LOGIC TOOLS
TEMPLATE
Our advanced starter kits combine the power of successful, proven strategies with content prompts that jumpstart your member communications strategy.
CASE STUDIES
Learn from other associations and nonprofits who are
already using Higher Logic Thrive to streamline their
processes, improve efficiency, drive member engagement, and prove a modern member experience.
COMMUNITY
An online community gives your members a space to connect, anytime, anywhere. It’s a great way to get members engaged with their peers and your organization and turn them into advocates for your association. Plus, it helps you stay up to date on what they need. Good community software gives you tools to make engaging members easier, with options to automate processes and save time. Learn how to use an online community to make your member experience personal and fulfilling while minimizing staff effort.
GUIDE
Launching an online community doesn't have to be cumbersome - we've got a checklist to help you get started.
BLOG & TEMPLATE
Having an organized community content strategy helps
you drive engagement by helping you stay on track. Try our content calendar template to jumpstart your plans.
GUIDE
Establishing clear guidelines and moderating your community is key to ensuring members feel safe enough to join in. Our playbook outlines tips for effective moderation
BLOG
Launching an online community doesn't have to be cumbersome - we've got a checklist to help you get started.
MARKETING
Sending out emails can easily be a full-time job – but it doesn’t have to be when you embrace marketing automation. Learn how and why to automate your marketing (spoiler alert: it streamlines your member communications so members don’t feel bombarded and it saves you staff time). Try out some of the email campaigns we’ve seen drive the most success for associations. And learn from the marketing mistakes of others.
BLOG
Feeling behind on the whole “email automation” thing?
No judgment here. Let us help you get started (or help you improve).
GUIDE
Member engagement and satisfaction depend on
personalization. Learn how to use your data and automation tools to improve your impacts and save time.
GUIDE
Feeling like you don’t have time to set up automated
campaigns, or unsure which ones to try first? Use these step-by-step recipes to fire up our favorite automated
email campaigns.
PODCAST
Tune in to hear three association marketing professionals discuss ways to reach your diverse member segments in
a personalized way, how mute campaigns can prevent
unsubscribes, when to take “best practices” with a grain of salt, and more.
GUIDE
Nobody’s perfect, and that goes for association marketing teams! We’ve analyzed the top marketing mistakes we see associations make and offered some solutions.
NON-DUES REVENUE
Having sources of non-dues revenue (NDR) helps your organization balance uncertain income cycles, maintain the service your members expect, and keep member costs lower. Overall, it gives you more space to adapt and grow. That said, sponsor and partner needs have changed a lot in recent years – it’s not enough to just offer a booth at your event and call it a day. Get ideas for the ways you can bring in additional revenue without burdening staff or alienating members.
TEMPLATE
Many of our existing customers have created year-round sponsorship opportunities and more than paid for their Higher Logic Thrive Platform with that sponsor revenue. Our Sample Advertising Prospectus shows you what that can look like - and serves as a template to help you get started.
GUIDE
Whether you’re new to the idea of monetizing your
community or wondering how to optimize your efforts,
this guide shares ideas for monetizing, tips for increasing community traffic, and tactics for striking the right balance between advertising and engagement.
GUIDE
One of the best ways to deliver value and build loyalty is
to help members with their career growth. Learn how to leverage a job board to increase engagement, draw in new members, and generate non-dues revenue
BLOG
Setting up an ecommerce store for your association can offer a lot of benefits. Find out if having an online store in your community is right for you.
Making Member Engagement & Retention Easy
SERIES
Gain strategies for increasing association member
retention. From member onboarding to engagement
to events, learn about how to keep your members coming back year after year.
GUIDE
Crafting communication that will catch your members’
attention often involves employing creative strategies.
Cut through the noise with these seven ideas to get your members involved.
Higher Logic Thrive Platform is designed for associations to make creating
powerful member experiences simple. It has everything you need to find, engage, and retain your members – with tools for community, marketing, and member management in one easy-to-use platform. Prebuilt community and campaign templates get you up and running in no time at all. Optional add-on features are available to support your events, job board, online store, volunteer program, and more. Streamline your technology, save valuable staff time, and create a seamless, user-friendly member experience.