It’s easy to get wrapped up in attracting new members, but retention is the secret sauce. Member retention is vital to growth and sustainability as well as the success of your exciting new member acquisition campaigns. Because how valuable are new members if they stay for just one year?

Unfortunately that’s what many new association members do. They join, pay their dues, and drop their membership a year later. Studies show that for some associations, first-year members account for more than 70 percent of attrition. That’s a big hit to your growth.

Associations can’t just convince new members to join. You also need to convince them to stay. That’s why we created our “Path to Renewal” series, which shares strategies for ensuring your members renew and improving your member retention numbers. Let’s get started!