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DRIVE MEMBER ACQUISITION

Grow your audience

Make a larger industry impact and achieve your mission.

Make your membership irresistible

Identify prospective members and streamline recruitment campaigns with little staff intervention.

Nurture prospects through the pipeline by communicating the value your association provides each step of the way.

Become an indispensable source of trusted connections with an easy-to-use private online community.

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Meet Higher Logic Thrive

Drive member acquisition with the industry-leading online community and marketing platform. Purpose-built for the unique needs of associations and based on nearly 20 years of experience.

Features that grow your audience
  • Automated Campaigns

    Automated Campaigns
    Create staff efficiency with pre-built email templates and automated campaigns loaded and ready-to-go. Launch your first automated campaign in minutes!

  • Web Tracking

    Web Tracking
    Better understand what prospects want and demonstrate the value membership could provide by triggering communications based on their behavior.

  • Online Member Community

    Online Member Community
    Create a place for your members to have discussions, share resources, network and learn in the online platform, via email or in app – meeting your members wherever they are.

Trending Resources for Member Acquisition

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The 2023 Member Experience Report


We surveyed 350 association members to ask them what they value from most from their associations.

Download Your Copy

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Attracting and Retaining the Next Generation of Association Members and Staff


Our panel explored the ways associations can support the next generation of members and staff.

Watch Now

17 min read

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The 2023 Association Community Benchmark Report


Compare your association’s community health with others in the industry with Higher Logic’s 2023 Association Community Benchmark.

Get Your Copy

Member Acquisition FAQs

One great way to promote association membership is to create a community where your members can exchange ideas, discuss issues and learn from each other. Higher Logic Thrive provides a plug and play solution for building an online community where your users can engage, creating value for your association.

An online community provides invaluable benefits for association members because it creates an opportunity for your members to access exclusive content they won’t have access to otherwise. Creating an online community for your association members to engage in brings like-minded industry members together and often they will bring their colleagues with them to join in the conversation.

Providing your association members with an online community can help you attract new members because trade associations and professional associations are the go-to resources for professionals to exchange ideas, promote cross-selling opportunities and engage in learning opportunities. By providing your members with online community opportunities, they are able to grow in their profession and learn how to provide relevant services clients and customers need.

Want to see how Higher Logic can grow your audience by driving member acquisition?