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BUILD RELATIONSHIPS IN YOUR PROFESSIONAL ASSOCIATION

More Engagement – More Members for Your Professional Association

Create a dedicated space for members to network and connect while experiencing the value of membership.

Member engagement and retention, made easy

Provide members with direct access to a valuable network of trusted peers who can offer guidance and insight in an easy-to-use, private online community.

Surface valuable benefits and critically important information to keep your members feeling like you know them with tailored communications based on their interactions.

Save time on manual engagement and renewal efforts so that you have time to focus on other strategic initiatives.

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Higher Logic Thrive Product Overview

Meet Higher Logic Thrive 

Boost member engagement with the industry-leading online community and marketing platform. Purpose-built for the unique needs of associations and based on nearly 20 years of experience.  

Strengthen Membership Value  at Your Association
  • Online Member Community 

    Online Member Community 
    Create a place for your members to have discussions, share resources, network and learn with ease. Meet members wherever they are: in the online platform, via email or in app.

  • Smart Newsletter 

    Smart Newsletter 
    Make member engagement feel personal with a newsletter that uses machine learning to surface valuable resources based on member activity.

  • Automated Campaigns 

    Automated Campaigns
    Member renewal, engagement and event campaigns are a snap with pre-built automated campaigns ready to go, right out of the box!

Trending Resources for Professional Associations

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Small Teams Can Have a Big Impact with the Right Tools


Many association and nonprofit professionals are used to working with limited resources and wearing many hats. The key is to leverage technology and industry insights to save time and maximize efficiency.

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The 2023 Association Community Benchmark Report


Compare your association’s community health with others in the industry with Higher Logic’s 2023 Association Community Benchmark.

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Attracting and Retaining the Next Generation of Association Members and Staff


Our panel explored the ways associations can support the next generation of members and staff.

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Professional Associations FAQs

By providing your association members with an online community platform, you are giving them the opportunity to network with each other, exchange ideas, learn and grow as a professional. Professional Association Members look for opportunities to engage with their peers to build relationships, partner with each other and help each other overcome challenges that are specific to your industry. Increasing Professional Association membership and engagement are at the heart of what Higher Logic’s online community platform provides.

Online communities provide a digital record of professional member needs, conversations and interactions, as your industry continues to evolve. Higher Logic Thrive online community software comes out-of-the-box ready, with a variety of content production modules. You’ll be able to create a blend of digital experiences your Professional Association members will be able to engage with. These interactions with your content are reported into dashboards, giving you a first-hand look into what members enjoy engaging with. Learn more about how Higher Logic Thrive can increase professional association member engagement.

Staying relevant is a driving factor behind the continued success of your professional association. By providing an online community, not only are you giving your members what they need to be successful, but you are also able to monitor their needs immediately as they arise. Online communities provide a digital record of professional member needs, conversations and interactions, as your industry continues to evolve. By providing a space for your members to engage, you are staying relevant and accomplishing what may be your primary goal for keeping members active with your professional association.

Want to see how Higher Logic can improve your professional association?

Find out how to boost member engagement to keep your members coming back.