Connect with more individuals at your member companies
Membership goes deeper than just your main point of contact. Connect with (and activate!) everyone at your member companies to demonstrate membership value.
Identify, coordinate & activate
Robust engagement in an easy-to-use private online community uncovers insights into what is most important to your trade association members at every level - so you can adjust your programs accordingly.
Go deeper with your trade association member companies to make the member experience feel personal to everyone at the organization. Tailor communications to the topics they care about – whether they’ve told you or not.
Keep members up to date on important industry and association activity. Efficiently activate your trade association member base to support your advocacy efforts.
Meet Higher Logic Thrive
Boost trade association member engagement with the industry-leading online community and marketing platform. Higher Logic Thrive is purpose-built for the unique needs of trade associations and based on nearly 20 years of experience.
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Reporting & Analytics
Reporting & Analytics
Give your members what they need to drive home the value of membership. Understand what matters to your members with detailed reporting on community discussions, landing page interactions and communications.
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Smart Newsletter
Smart Newsletter
Make member engagement feel personal with a newsletter that uses machine learning to surface valuable resources based on member activity – creating value for everyone at your member companies.
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Messages
Messages
Drive home member value with communications around important industry updates, legislation, events, programs and more. With our 99% deliverability rate, you can be confident that you’ll reach the inbox.
FFA Streamlined Their Tech Stack and Improved Member Engagement
Higher Logic Thrive enabled them to streamline their tech stack with one cohesive platform and improve their member experience which lead to higher member engagement.
Results:
- 108% increase in the number of members on their email list and community
- Saved staff time
- Drove higher member engagement
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Keeping Your Trade Association Relevant by Leveraging Online Community
Trade Associations can use online communities to understand members, identify rising leaders, earn more revenue, and stay relevant to members year after year.
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How the Film Festival Alliance uses their tech stack to maximize small staff efficiency
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The 2024 Association Community Benchmark Report
Compare your association’s community performance with others in the industry with Higher Logic’s 2024 Association Community Benchmark.
Trade Associations FAQs
By providing your members with an online community platform, you give them the opportunity to network, exchange ideas, learn, and grow as trade professionals. Trade association members want opportunities to engage with peers and partner with each other to overcome industry-specific challenges. Make it easy for them to do so with an online community, and you’ll add value to your membership and boost retention.
Staying relevant is a key driver of your trade association’s success. Online communities help you stay relevant by not only giving members what they need to be successful, but also helping you identify their needs immediately through analytics. When members engage with your online forums, your association stays relevant and keeps members active.
Yes! Higher Logic Thrive helps trade associations improve member renewal rates through continued engagement. Online communities are proven resources for boosting member engagement and loyalty within your trade association. Learn more about how Higher Logic Thrive improves member retention rates.
Absolutely. Mobilization is a core use case for trade association communities, and Higher Logic Thrive makes it easy to quickly alert members about legislative changes and drive action to support your advocacy efforts. Members visit your community to stay up to date on industry news and activity, making it a natural place to activate them.
The Higher Logic AI Assistant uses Retrieval-Augmented Generation (RAG) to only generate answers based on user-permitted content within the community. Our industry-leading security measures ensure the AI does not learn from DMs, gated threads, security groups, or private micro-communities, helping member companies maintain their confidentiality within trade association communities.
Yes, our collective libraries support version control and secure document sharing. This makes it easy for committees to debate, edit, and vote on industry standards within a private workspace, ensuring the final version is easily accessible to your entire membership.
Higher Logic Thrive syncs directly with your AMS to automate company-level permissions. When a member company joins, you can automatically grant access to their entire staff or restrict specific high-level forums (like a CEO council) based on the job titles or executive roles stored in your database.
