Higher Logic Blog: Community Engagement Strategies and Resources
What Associations Should Know about ChatGPT and Generative AI
Associations // Is ChatGPT and generative AI the (right) answer for association communications? Let’s explore what this highly publicized tool does and the ways it could impact your association and job.
Tiffany MouleSafeguard Member Engagement Through Choice: Message Categories and Email Preferences
Associations, Higher Logic Thrive, member engagement // Your email program needs to allow for choice. Allow members to self-select what content they’re interested in and make it easier to track their subscriptions with message categories and preference management.
Sarah SpinosaJob Boards and Career Communities: A Path to Higher Engagement and New Memberships
Associations, Higher Logic Thrive // One of the best ways to deliver value and build loyalty quickly is for your association to help members with their career growth.
Kelly WhelanFoster Member Engagement with Intuitive Community Design
Associations // If your community user experience is hard to navigate, even members who are determined to figure it out will be slower to engage.
Kristen ParodyAssociation Strategies + Peer Connections = A Formula for Success
Associations // Higher Logic’s Super Forum 2023 is only a month away on April 10-12! In addition to an agenda packed full of sessions to help your association improve and grow, here are 5 more reasons you won’t want to miss this...
Alexis JohnsonTop Thought Leader Reveals: What Associations Should Be Thinking About in 2023
Associations // Time marches on and it’s usually impossible to go back to some perceived “way things were.” The best option is to start thinking and planning forward.
Kelly WhelanHow to Generate Non-Dues Revenue from Sponsorships
Associations // Associations that diversify their revenue streams beyond member dues are much better positioned to keep a robust staff and explore new programs. Generating non-dues revenue (NDR) from email and community sponsorship can be a game-changer - and it isn’t as...
Kelly WhelanLearn Strategies to Engage Members and Help Your Association Succeed at Super Forum 2023
Associations // Higher Logic's annual Super Forum is back in-person for association professionals April 10-12, 2023. Here is a sneak peek of what to expect when you join us at the Gaylord National Resort & Convention Center.
Kelly WhelanThe Latest Association Email Usage and Engagement Benchmarks
Associations // The latest report on email benchmarks is now available! Gauge your association’s email marketing performance and gain actionable advice.
Kelly WhelanHow and Why to Get Valuable Insight from Community Polls
Community Strategy // If you want an answer to something, sometimes it’s as simple as just asking. But how, when, and where you ask can have a direct result on the quantity and quality of the answers.
Kristen Parody