Higher Logic Blog: Community Engagement Strategies and Resources
What We Learned from the 2023 Association Member Experience Survey
Associations, Community Strategy, Communications Strategy, member engagement // Learn what association members care about most in Higher Logic’s annual Association Member Experience Report.
Uncover the SPARK that Inspires Your Organization at Super Forum 2024
Associations, Corporations, Community Strategy, Communications Strategy // Registration is now open for Higher Logic's annual Super Forum! Here’s a quick look at what to expect when you join us April 10-12, 2024
Building (and Sustaining) a Successful Online Community
Community Strategy // Higher Logic recently teamed up with ChurnZero to host a conversation with Shauna McClemens as she shared her efforts to revive Higher Logic Vanilla's online community as well as shared tactical strategies for getting internal teams and customers more engaged.
Online Communities vs. Forums vs. Knowledge Bases: What’s the Difference?
Community Strategy // Online Communities, forums, knowledge bases, and social media groups can all be used for engagement, but which is right for you? Learn about the differences and the advantages.
How Informz Has Changed (and Using It to Transform Your Email Marketing)
Associations, Communications Strategy, Marketing // Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years. Learn how you can use it to automate and transform your marketing to engage members and prospective members.
Integrating a Community-Driven Approach through Targeted Engagement and User-Generated Content
Community Strategy // Creating a loyal customer base requires a profound understanding of your customers' needs, beyond the functionalities of your software. Here's how to integrate a collaborative, community-driven approach through targeted engagement and user-generated content.
Delivering Value with Revenue Optimization Through Communities
Revenue Growth, Community Strategy // Explore how revenue optimization strategies and community-CRM integration drive value and growth within online communities.
The Latest Association Community Benchmarks
Associations, Community Strategy, member engagement, Community Management // Higher Logic's 2023 Association Community Benchmark Report is now available! Compare your association’s community activity and engagement performance for actionable insights.
Shake Up Success with Community: A Strategy for Customer Success Leaders in B2B SaaS
B2B SaaS, Corporations, Customer Success // Customer success continues to change and evolve, but one thing remains the same: Customers are your most significant assets. In this guide, we walk you through how an online community helps to provide value and build relationships with your customers.
Key Areas of AI Benefit and Caution for Associations
Associations, Retention, member engagement // How can you leverage AI tools and technologies to enhance your operations, engagement, and value proposition for members? Let’s break down some opportunities and cautions.
Meet Higher Logic Thrive: Our New Member Experience Solution for Associations
Associations // Presenting Higher Logic Thrive, the complete solution for associations to create powerful member experiences, easily.
11 Email Marketing Mistakes You Might Be Making
Associations // Are you making any of these email marketing mistakes? Check the list – and if you are, never fear, we provide solutions!
Online Communities of Practice: A How-to Guide with Pragmatic Institute
Corporations // Can’t-miss advice from Georgina (Cannie) Donahue, Director of Community at Pragmatic Institute! She’s sharing how she planned, designed, and launched their online community of practice, with takeaways for each stage.