Higher Logic Blog: Community Engagement Strategies and Resources
How Informz Has Changed (and Using It to Transform Your Email Marketing)
Communications Strategy, Marketing, Associations // Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years. Learn how you can use it to automate and transform your marketing to engage members and prospective members.
Integrating a Community-Driven Approach through Targeted Engagement and User-Generated Content
Community Strategy // Creating a loyal customer base requires a profound understanding of your customers' needs, beyond the functionalities of your software. Here's how to integrate a collaborative, community-driven approach through targeted engagement and user-generated content.
Delivering Value with Revenue Optimization Through Communities
Community Strategy, Revenue Growth // Explore how revenue optimization strategies and community-CRM integration drive value and growth within online communities.
The Latest Association Community Benchmarks
Associations, Community Strategy, member engagement, Community Management // Higher Logic's 2023 Association Community Benchmark Report is now available! Compare your association’s community activity and engagement performance for actionable insights.
Shake Up Success with Community: A Strategy for Customer Success Leaders in B2B SaaS
Corporations, Customer Success, B2B SaaS // Customer success continues to change and evolve, but one thing remains the same: Customers are your most significant assets. In this guide, we walk you through how an online community helps to provide value and build relationships with your customers.
Key Areas of AI Benefit and Caution for Associations
Associations, Retention, member engagement // How can you leverage AI tools and technologies to enhance your operations, engagement, and value proposition for members? Let’s break down some opportunities and cautions.
Embrace the Power of Community: A Comprehensive Guide to Fueling Customer Advocacy
Community Strategy // Customers trust other customers. Let's discuss how an online community can help turn customers into loyal advocates that support and speak on behalf of your brand.
Advanced Starter Kits: Membership Marketing is Easier Than Ever
Associations, Communications Strategy, HL News // Higher Logic Thrive’s Advanced Starter Kits combine the power of successful, proven strategies with content prompts that jumpstart your member communications strategy. It’s time to automate your email campaigns with confidence.
Growing Customer Relationships with Community
Community Strategy // We recently partnered with Airmeet and Apollo to discuss how you effectively "Drive Efficient Growth and Retention with Community Events." If you missed it, we have your recap.
Member Dues: Budgeting, Structuring, Increasing, and Communicating
Associations // As you approach budgeting for the upcoming year, in an effort to align revenue to costs you may find your association considering whether or not to raise member dues. Here are some things to consider.
Meet Higher Logic Thrive: Our New Member Experience Solution for Associations
Associations // Presenting Higher Logic Thrive, the complete solution for associations to create powerful member experiences, easily.
11 Email Marketing Mistakes You Might Be Making
Communications Strategy // Are you making any of these email marketing mistakes? Check the list – and if you are, never fear, we provide solutions!
Online Communities of Practice: A How-to Guide with Pragmatic Institute
Corporations // Can’t-miss advice from Georgina (Cannie) Donahue, Director of Community at Pragmatic Institute! She’s sharing how she planned, designed, and launched their online community of practice, with takeaways for each stage.