Higher Logic Blog: Community Engagement Strategies and Resources
How Informz Has Changed (and Using It to Transform Your Email Marketing)
Communications Strategy, Marketing, Associations // Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years. Learn how you can use it to automate and transform your marketing to engage members and prospective members.
Chris WeaverIntegrating a Community-Driven Approach through Targeted Engagement and User-Generated Content
Community Strategy // Creating a loyal customer base requires a profound understanding of your customers' needs, beyond the functionalities of your software. Here's how to integrate a collaborative, community-driven approach through targeted engagement and user-generated content.
Jeff BreunsbachDelivering Value with Revenue Optimization Through Communities
Community Strategy, Revenue Growth // Explore how revenue optimization strategies and community-CRM integration drive value and growth within online communities.
Varun LuthraThe Latest Association Community Benchmarks
Associations, Community Strategy, member engagement, Community Management // Higher Logic's 2023 Association Community Benchmark Report is now available! Compare your association’s community activity and engagement performance for actionable insights.
Kelly WhelanShake Up Success with Community: A Strategy for Customer Success Leaders in B2B SaaS
Corporations, Customer Success, B2B SaaS // Customer success continues to change and evolve, but one thing remains the same: Customers are your most significant assets. In this guide, we walk you through how an online community helps to provide value and build relationships with your customers.
Jeff BreunsbachKey Areas of AI Benefit and Caution for Associations
Associations, Retention, member engagement // How can you leverage AI tools and technologies to enhance your operations, engagement, and value proposition for members? Let’s break down some opportunities and cautions.
Venessa PaechEmbrace the Power of Community: A Comprehensive Guide to Fueling Customer Advocacy
Community Strategy // Customers trust other customers. Let's discuss how an online community can help turn customers into loyal advocates that support and speak on behalf of your brand.
Jeff BreunsbachAdvanced Starter Kits: Membership Marketing is Easier Than Ever
Associations, Communications Strategy, HL News // Higher Logic Thrive’s Advanced Starter Kits combine the power of successful, proven strategies with content prompts that jumpstart your member communications strategy. It’s time to automate your email campaigns with confidence.
Sarah SpinosaGrowing Customer Relationships with Community
Community Strategy // We recently partnered with Airmeet and Apollo to discuss how you effectively "Drive Efficient Growth and Retention with Community Events." If you missed it, we have your recap.
Genny GordonMember Dues: Budgeting, Structuring, Increasing, and Communicating
Associations // As you approach budgeting for the upcoming year, in an effort to align revenue to costs you may find your association considering whether or not to raise member dues. Here are some things to consider.
Kelly Whelan