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Higher Logic Blog

association members networking in-person

6 min read

Tags: Association Strategy, Member Engagement

Using In-Person Events to Boost Association Member Engagement


In-person events are still an important avenue for connecting with your association members. Learn how to use your events to foster member engagement.

Drilon Gojani
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woman setting up online community design for member engagement

8 min read

Tags: Association Strategy, Member Engagement

Good Online Community Design Maximizes Member Engagement


In a recent episode of the Member Engagement Show, Martha Jack, Higher Logic's Director of Design Services, delved into the crucial role that community and web design plays for associations and member engagement.

Kelly Whelan
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team reviewing email benchmarks

7 min read

Tags: Association Strategy, Marketing and Communications

2023 Email Benchmarks for Associations: A Guide to Enhancing Your Membership Marketing Outcomes


Check out this year's email marketing benchmarks specifically for the association industry.

Kelly Whelan
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woman working on email marketing on computer

4 min read

Tags: Marketing and Communications

Avoiding Spam Traps: How to Safeguard Your Email Deliverability


Spam traps can damage your email campaigns, causing poor email deliverability and tarnishing your sender score. Learn how to avoid them.

Alison Donato
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bulk email requirements

6 min read

Tags: Marketing and Communications

Gmail and Yahoo’s New Requirements for Bulk Senders: A Guide for Email Marketers 


Here's what email marketers need to know to prepare for the new email requirements for bulk senders introduced by Google (Gmail) and Yahoo (Yahoo Mail).

Dean Canellos
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6 min read

Tags: Association Strategy, Member Engagement, Member Retention

Association Affinity Programs Fuel Growth and Member Value


In an episode of the Member Engagement Show, Lucas McCann shared tips for creating a successful affinity programs for your association.

Kelly Whelan
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Explaining email authentication - spf, dkim, and dmarc

7 min read

Tags: Marketing and Communications

SPF, DKIM, DMARC: The 3 Pillars of Email Authentication


Email authentication is built on SPF, DKIM, & DMARC. These technical, essential terms will help you master email authentication and maintain brand reputation.

Dean Canellos
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4 min read

Tags: Association Strategy, Member Retention, Renewals & Retention

5 Ways to Write Compelling Emails Your Lapsed Members Can’t Ignore


Win-back email campaigns are a powerful way to reconnect with former members. Write engaging messaging that gets them to renew.

Sarah Spinosa
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8 min read

Tags: Association Strategy, Member Engagement, Member Retention

Evaluating Your Member Benefits


Is your association struggling to maintain programs that members are indifferent about? How do you decide when it's time to retire or add member benefits?

Kelly Whelan
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