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Higher Logic Blog

team reviewing email benchmarks

7 min read

Tags: Association Strategy, Marketing and Communications

Optimizing Email Marketing to Enhance Member Outcomes


Understand the latest email benchmarks to help you improve your marketing strategies and increase member engagement and value. 

Higher Logic
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Abstract lock image representing AI security and data privacy

7 min read

Tags: AI, Association Strategy

Privacy and Security Considerations When Using AI for Your Association


In an episode of The Member Engagement Show, I sat down with Amanda DeLuke, Senior Privacy Analyst at Higher Logic, to talk about key privacy and security considerations for associations as they incorporate AI into how they do their work.

Kelly Whelan
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Association team discussing inclusion in their online community

5 min read

Tags: Association Strategy, Community Strategy, Member Engagement

Building Intentional Inclusion in Online Communities


Fostering an inclusive online community is crucial, but it doesn't happen by chance. Inclusion requires intention and action. Learn from tips from our recent webinar!

Angela Bruce, APAC Marketing Coordinator for Higher Logic
Angela Bruce
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association member sharing their experience and feedback

4 min read

Tags: Association Strategy, Member Engagement, Member Retention

The State of Association Member Experiences


Learn what members want and what you can do to improve member experience and engagement.

Kelly Whelan
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Two Association Leaders Discuss how to better Re-Engage Members

8 min read

Tags: Association Strategy, Marketing and Communications, Member Retention

Creating a Re-Engagement Email Campaign that Works


Are unengaged members putting your association’s retention rate at risk? Reach them with a re-engagement email campaign.

Chris Weaver
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woman drafting emails in a cafe using AI Assistant

5 min read

Tags: AI, Association Strategy

Unleashing the AI Assistant for Associations: Tips for AI Prompts


Learn how Higher Logic's new AI Assistant will redefine the way your association operates and how you can make the most of it!

Chris Weaver
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Leader discussing engagement trends

14 min read

Tags: Association Strategy, Marketing and Communications

23 Examples of Brands Being Real, Done Well


Want your brand to stand out? Try developing a more authentic approach with a little inspiration from these 23 inspiring examples of human-focused brands.

Elizabeth Bell
Elizabeth Bell
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Association member considering membership renewal

6 min read

Tags: Association Strategy, Member Engagement, Member Retention

How to Get Association Members to Renew in 2024 and 2025


Time to update your association's member retention strategy. What makes members renew? We read the 2024 Membership Marketing Benchmark Report from MGI and pulled out some tips. 

Higher Logic
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association community manager sharing growth metrics

5 min read

Tags: Association Strategy, Community Strategy, Member Engagement

Growing Your Association with Your Online Community


As your online community grows, it helps your association grow! Check out highlights from our recent podcast episode with Diana Mertz from the American Staffing Association..

Kelly Whelan
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