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association staff exploring member insights from online community

Tags: AI, Community Strategy, Engagement

How Online Communities Help Associations Understand What Members Really Need


Learn how associations can use online community conversations to uncover member needs, capture voice-of-the-member insights, spot emerging trends, and make smarter engagement decisions.

Kelly Whelan
Understand Your Members

Tags: AI, Community Strategy

AI Will Change the Role of the Community Manager: A Shift from Doing to Designing


How will AI, MCPs, and agentic workflows change community management? Explore how community managers are shifting from task execution to workflow design, governance, AI guardrails, customer context integration, and measuring community impact in an AI-driven world.

Nicole Saunders headshot
Nicole Saunders
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online community manager looking up helpful ways to use AI

Tags: AI, Community Strategy

Practical AI Use Cases for Community Managers


Learn how community managers are using AI to streamline workflows, uncover insights, and focus more on strategy, advocacy, and member engagement.

Jeffrey Roe
Jeffrey Roe
Get Insights
Improving community engagement

Tags: Community Strategy, Engagement

How to Grow and Increase Engagement in Your Online Community


Learn practical strategies to grow your online community, increase member engagement, and build stronger long-term participation.

Georgina Donahue, Director of Community Innovation & Strategy at Higher Logic
Georgina Donahue
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Senior female association executive presenting community software proposal to the board of directors

Tags: Advocacy & Engagement, AI, B2B, B2C, Community Strategy

AI and the Future of Community: Navigating Trust, Value, and Human Connection


Explore how AI is transforming online communities—from trust and authenticity to evolving metrics—and why human connection remains essential to long-term value.

Nicole Saunders headshot
Nicole Saunders
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online-community-management-guide

10 min read

Tags: Community Strategy

Online Community Management Guide: How to Foster Inclusion


Want to learn more about online community management or what it takes to be a good community manager? Find out here - and learn 5 steps to building your strategy!

Sarah Spinosa
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Senior female association executive presenting community software proposal to the board of directors

Tags: Community Strategy

How to Get Board Approval for an Online Community (With Business Case + Talking Points)


Learn how to get leadership and board approval for online community software. Includes ROI framework, talking points, and a downloadable toolkit.

Angela Bruce
Read more

Tags: B2B, B2C, Community Strategy

Why Build B2B Online Communities? Essential Guide for B2Bs


B2B online communities are branded digital hubs for customers hosted by your company. Explore the benefits of online communities and learn how to build yours.

Heather Wendt
Read More

Tags: Community Strategy

Your Complete Guide to Launching an Online Community in 2026


A complete guide to launching an online community, covering use case definition, stakeholder alignment, platform setup, soft launch, promotion, SEO, and post-launch engagement.

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Higher Logic Thrive is purpose-built for associations.

With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!

woman helping digitally transform her organization