Higher Logic Blog
14 min read
Tags: Association Strategy, Marketing and Communications
23 Examples of Brands Being Real, Done Well
Want your brand to stand out? Try developing a more authentic approach with a little inspiration from these 23 inspiring examples of human-focused brands.
8 min read
Tags: Marketing and Communications, Member Engagement
Member Engagement Scoring: How Associations Can Measure Digital Engagement Levels
Member engagement scoring helps you see how engaged your members are, based on their digital behaviors, from your website to email marketing to community.
8 min read
Tags: AI, Marketing and Communications, Member Engagement
More AI Uses for Associations: Beyond Content Generation
AI can do a lot more than help you write emails. Learn more about AI use cases for associations and Higher Logic’s new AI tools from our CTO, Conor Sibley.
5 min read
Tags: Association Strategy, Marketing and Communications, Member Engagement
Association Email Marketing Strategies and Trends
Email marketing is one of your association's most powerful tools, but only when used well. Learn top tips from our recent podcast episode with Amber Worthen, CEO of Email Maven.
8 min read
Tags: Association Strategy, Marketing and Communications, Member Engagement
What is Email Deliverability, Why Does it Matter, and How Can You Improve Yours?
Your email deliverability rate is more important than you might think. Your emails can't engage members if they never reach the inbox! Let's walk through how to improve yours!
2 min read
Tags: Association Strategy, Community Strategy, Marketing and Communications, Member Engagement
Using Automation to Run Your Association More Efficiently
Your association can’t run on magic, but automation can sometimes seem like it. Learn how it can help you improve the efficiency of your member engagement, community, and marketing efforts.
7 min read
Tags: Association Strategy, Marketing and Communications
2023 Email Benchmarks for Associations: A Guide to Enhancing Your Membership Marketing Outcomes
Check out this year's email marketing benchmarks specifically for the association industry.
4 min read
Tags: Marketing and Communications
Avoiding Spam Traps: How to Safeguard Your Email Deliverability
Spam traps can damage your email campaigns, causing poor email deliverability and tarnishing your sender score. Learn how to avoid them.
6 min read
Tags: Marketing and Communications
Gmail and Yahoo’s New Requirements for Bulk Senders: A Guide for Email Marketers
Here's what email marketers need to know to prepare for the new email requirements for bulk senders introduced by Google (Gmail) and Yahoo (Yahoo Mail).
Higher Logic Thrive is purpose-built for associations.
With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!