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team reviewing email benchmarks

7 min read

Tags: Association Strategy, Marketing and Communications

2023 Email Benchmarks for Associations: A Guide to Enhancing Your Membership Marketing Outcomes


Check out this year's email marketing benchmarks specifically for the association industry.

Kelly Whelan
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woman working on email marketing on computer

4 min read

Tags: Marketing and Communications

Avoiding Spam Traps: How to Safeguard Your Email Deliverability


Spam traps can damage your email campaigns, causing poor email deliverability and tarnishing your sender score. Learn how to avoid them.

Alison Donato
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bulk email requirements

6 min read

Tags: Marketing and Communications

Gmail and Yahoo’s New Requirements for Bulk Senders: A Guide for Email Marketers 


Here's what email marketers need to know to prepare for the new email requirements for bulk senders introduced by Google (Gmail) and Yahoo (Yahoo Mail).

Dean Canellos
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Explaining email authentication - spf, dkim, and dmarc

7 min read

Tags: Marketing and Communications

SPF, DKIM, DMARC: The 3 Pillars of Email Authentication


Email authentication is built on SPF, DKIM, & DMARC. These technical, essential terms will help you master email authentication and maintain brand reputation.

Dean Canellos
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4 min read

Tags: Association Strategy, Community Strategy, Marketing and Communications, Member Engagement

Uncover the SPARK that Inspires Your Organization at Super Forum 2024


Here’s a quick look at what to expect at Super Forum 2024 - April 10-12, 2024.

Alexis Johnson
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6 min read

Tags: Marketing and Communications

How Informz Has Changed (and Using It to Transform Your Email Marketing) 


Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years. Learn how you can use it to automate and transform your marketing to engage members and prospective members.

Chris Weaver
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5 min read

Tags: Association Strategy, HL Product Updates, Marketing and Communications, Professional Associations, Trade Associations

Safeguard Member Engagement Through Choice: Message Categories and Email Preferences


To protect the power of email, you need to be judicious about what you send, how often, and to whom. That’s why tools/features like Higher Logic Thrive Marketing’s new message categories and preference management pages are so important.

Sarah Spinosa
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