7 min read
Tags: Association Strategy, Marketing and Communications
Understand the latest email benchmarks to help you improve your marketing strategies and increase member engagement and value.
6 min read
Tags: Marketing and Communications
Should you use double opt-in or single opt-in for your email list subscribers? Learn the pros and cons and decide what fits with your email marketing strategy.
8 min read
Tags: Marketing and Communications
Learn what iOS 18 means for your email marketing strategy and how email marketers can adapt to Apple Mail updates.
7 min read
Tags: Marketing and Communications
To truly harness the potential of email marketing, you need to go beyond generic blasts. Email personalization and segmentation can transform your campaigns, making them more relevant and engaging.
8 min read
Tags: Association Strategy, Marketing and Communications, Member Retention
Are unengaged members putting your association’s retention rate at risk? Reach them with a re-engagement email campaign.
5 min read
Tags: Marketing and Communications
Data privacy regulations can impact best practices for email marketers. Learn how to align your marketing strategy with data privacy trends.
14 min read
Tags: Association Strategy, Marketing and Communications
Want your brand to stand out? Try developing a more authentic approach with a little inspiration from these 23 inspiring examples of human-focused brands.
8 min read
Tags: Marketing and Communications, Member Engagement
Member engagement scoring helps you see how engaged your members are, based on their digital behaviors, from your website to email marketing to community.
8 min read
Tags: AI, Marketing and Communications, Member Engagement
AI can do a lot more than help you write emails. Learn more about AI use cases for associations and Higher Logic’s new AI tools from our CTO, Conor Sibley.
With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!