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Higher Logic Blog

team reviewing email benchmarks

7 min read

Tags: Association Strategy, Marketing and Communications

Optimizing Email Marketing to Enhance Member Outcomes


Understand the latest email benchmarks to help you improve your marketing strategies and increase member engagement and value. 

Higher Logic
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email marketer considering single vs. double opt-in

6 min read

Tags: Marketing and Communications

Double Opt-in vs. Single Opt-In for Email Marketing


Should you use double opt-in or single opt-in for your email list subscribers? Learn the pros and cons and decide what fits with your email marketing strategy.

Kelly Whelan
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iOS 18 and Apple Mail Updates for Email Marketers

8 min read

Tags: Marketing and Communications

What Does iOS 18 Mean for Email Marketers?


Learn what iOS 18 means for your email marketing strategy and how email marketers can adapt to Apple Mail updates.

Kelly Whelan
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woman reading a personalized email

7 min read

Tags: Marketing and Communications

10 Ideas to Segment and Personalize Your Email Marketing


To truly harness the potential of email marketing, you need to go beyond generic blasts. Email personalization and segmentation can transform your campaigns, making them more relevant and engaging.

Sarah Spinosa
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Two Association Leaders Discuss how to better Re-Engage Members

8 min read

Tags: Association Strategy, Marketing and Communications, Member Retention

Creating a Re-Engagement Email Campaign that Works


Are unengaged members putting your association’s retention rate at risk? Reach them with a re-engagement email campaign.

Chris Weaver
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Email Marketing

5 min read

Tags: Marketing and Communications

An Email Marketer’s Guide to Data Privacy Regulations


Data privacy regulations can impact best practices for email marketers. Learn how to align your marketing strategy with data privacy trends.

Higher Logic
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Leader discussing engagement trends

14 min read

Tags: Association Strategy, Marketing and Communications

23 Examples of Brands Being Real, Done Well


Want your brand to stand out? Try developing a more authentic approach with a little inspiration from these 23 inspiring examples of human-focused brands.

Elizabeth Bell
Elizabeth Bell
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8 min read

Tags: Marketing and Communications, Member Engagement

Member Engagement Scoring: How Associations Can Measure Digital Engagement Levels


Member engagement scoring helps you see how engaged your members are, based on their digital behaviors, from your website to email marketing to community.

David Jovel
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woman exploring uses for AI

8 min read

Tags: AI, Marketing and Communications, Member Engagement

More AI Uses for Associations: Beyond Content Generation 


AI can do a lot more than help you write emails. Learn more about AI use cases for associations and Higher Logic’s new AI tools from our CTO, Conor Sibley.

Kelly Whelan
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