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Higher Logic Blog

5 min read

Tags: Association Strategy, HL Product Updates, Marketing and Communications, Professional Associations, Trade Associations

Safeguard Member Engagement Through Choice: Message Categories and Email Preferences

To protect the power of email, you need to be judicious about what you send, how often, and to whom. That’s why tools/features like Higher Logic Thrive Marketing’s new message categories and preference management pages are so important.

Sarah Spinosa
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9 min read

Tags: Association Strategy, HL Product Updates, Member Engagement, Professional Associations, Trade Associations

Job Boards and Career Communities: A Path to Higher Engagement and New Memberships

In a recent episode of Higher Logic’s Member Engagement Show podcast, guests Alexey Gutin and Josh Slyman of Web Scribble discussed the many benefits of including career centers or job boards to your organization’s content and communications mix. These benefits extend to members, associations, and employers.

Kelly Whelan
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