Community + Marketing
One easy-to-use solution with everything you need to find, engage, and retain your members
From our industry-leading community solution to dynamic marketing tools and more, Higher Logic Thrive Community + Marketing is designed with you in mind.
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Online Community
Online Community
Our industry-leading community solution allows members to connect anytime, from anywhere.
- Discussions and Q&A allow users to collaborate and engage with each other.
- Public and private libraries house a variety of association generated or member generated media types and files.
- An AI Assistant increases the value of your community by finding answers based on community content or creates a post to “ask the humans” if the answer isn’t found.
- Staff gain insights into trending topics.
- Automations, AI-driven newsletters and digests all deliver member value while creating staff efficiency.
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Marketing and Communications
Marketing and Communications
Send the right message to the right person at the right time with our included marketing automation tool.
- Reach your audience where they are with the valuable, personalized content they care about most.
- Trigger communications based on user activity – or inactivity.
- Make sure your emails reach the inbox with Higher Logic Thrive Marketing’s industry-leading 99% deliverability rate.
- Draft emails quickly and easily based on your prompts and tone while keeping your data private with built-in AI.
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Effortless Event Manager
Effortless Event Manager
Plan, manage, and optimize events of any size with Event Manager, your built-in solution for effortless event coordination.
- From RSVP-only webinars to multi-day conferences, easily create and customize events to fit your needs.
- Securely accept payments with integrated payment support to ensure a smooth registration experience.
- Pricing structures support as simple or as complex a pricing structure as needed for your events
Revolutionize Your Member Engagement with One Easy-to-Use Solution
Drive member acquisition
Grow your audience through automated campaigns, targeted messaging, and understanding what prospective members are looking for.
Boost member engagement
Create a place to experience the value of membership by connecting and networking, learning and growing.
Increase member retention
Make renewal decisions a no-brainer by monitoring and acting on member engagement scores.
Flexible Packages for Associations of All Sizes
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Community + Marketing
The complete member engagement solution
All the features of community and marketing automation in one integrated experience.
Designed with you in mind
Higher Logic Thrive was made for associations, built on years of experience, research, and feedback with solutions to your challenges built right in.
Streamlined, usable member data
Bring the full member experience together, whether you’re prospecting, managing renewals, or growing non-dues revenue.
Get started quick
Prebuilt communities and email campaigns, tailored to your needs, get you up and running in no time at all.
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Community
Your members, connected
Discussions, Q&A, libraries and events bring your members together and keep them coming back.
Uncover deeper insights
Track activity trends, discussion topics, and searches in the community for deeper insights into what your members need.
Scale as you grow
Grow your community offerings through third-party integrations or additional functionality like learning, mentoring, and multisite management.
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Marketing
Engage each individual easily
Tailor every email or automated campaign with dynamic content, segmentation, and personalization. Integrations with your AMS or online community make adding lists a breeze.
Simplicity is built in
Save time with pre-built email templates and automated campaigns based on nearly two decades of association experience.
Refine your programs with data
Gain insight from engagement scoring, reporting, and web tracking so you can refine your offerings and prove ROI.
No hidden costs
We want to see you succeed so we’ll never charge you extra for exceeding a certain number of contacts!
Trending Resources in Member Engagement
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2025 Association Member Experience Report
What do members want in the year ahead? Learn why members become members, why they stay, and why they leave. Plus, understand why nonmembers DON'T join.
Download Now
FAQs About Higher Logic Thrive Community + Marketing
Our full Community + Marketing solution combines all the features of our standalone solutions into a single integrated, streamlined experience. Use both community activity and email engagement to gauge member satisfaction, and leverage your integrated data to create more targeted, engaging content.
Yes! The Higher Logic Thrive uses automation rules and behavioral triggers from the online community—such as post keywords, library downloads, and event registrations—to dynamically segment marketing lists. This allows associations to automate hyper-personalized emails based on real-time member activity without manual action.
For example, if a member posts in your sustainability forum, Higher Logic Thrive can automatically add them to a “Green Initiative” email segment without any staff intervention.
Higher Logic Thrive’s Smart Newsletter feature uses machine learning to analyze the content each member clicks on and posts about in your community. It then automatically curates a unique “Top 5” list for each individual and focuses future newsletter content on those individualized topics so every email is tailored to member preferences.
Higher Logic Thrive uses AI-powered features to automate tasks, such as content tagging and email personalization, to save your staff time. This technology, combined with the self-sustaining nature of peer-led member communities, enables small teams to maintain 365-day engagement with less manual intervention.
While our drag-and-drop page builder makes it easy to build and customize basic community pages, it is not meant for comprehensive website design. Higher Logic microsites are built to serve as the online hub for association communities, but they should not replace your main website.
Yes! The Event Manager facilitates all kinds of association events from start to finish. It integrates payment processing for secure registration and ticketing, then uses community libraries to host post-event recordings and resources, keeping the conversation going long after your event ends.
Ready to see what Higher Logic Thrive can do for you?
Let’s talk about how we can help your association spark engagement, improve member retention and achieve growth.