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Deliverability Manners with Amanda – How to Make $1 Million

Why click-bait is a bad idea for real marketing.

Transcript

Hello! Welcome to another episode of Deliverability Manners with Amanda!

Don’t forget to watch with your pinkies up!

So glad you’re here, because watching this video will help you make ONE MILLION DOLLARS!

So you’re paying attention now? Great! Grab a pen……..got your pen? Okay, now, to get that secret to making ONE MILLION DOLLARS, you just need to join our webinar for the low price of only 99 dollars and 99 cents.

Not what you were expecting, right? This is why honest subject lines matter. Not only do misleading subject lines skirt the law, they’re just plain rude!

So, the next time you go to write a subject line, stop and think, “Is this something that would annoy me if I opened it?” If so? Pick a different subject line.

At the end of the day, as the proverb says, honesty is the best policy, and whatever you promise in the subject better be what you deliver in the email.

Or you’ll never get that million dollars.

That’s all for today – join us next week for another episode of Deliverability Manners with Amanda. Something you want to see covered? Let me know in the comments below – but be sure to type with your pinkies up!

Amanda DeLuke

Amanda DeLuke, CIPP/E, CIPM, is a Senior Privacy Analyst and co-chair for Women in Technology at Higher Logic. She has been with Higher Logic for almost a decade in various roles from account management and implementation to deliverability and security/privacy. She is currently a member of the International Association of Privacy Professionals and M3 Anti-Abuse Working Group where she is an AI & Public Policy committee member. While she’s not busy at work, she is a mom to identical twin boys and a volunteer mentor and cycling coach for young girls.