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Getting Internal 
Buy-in for Your Online Community 

Tips to build your business case and overcome common objections

You don’t have to be a hypnotist or a master of persuasion to build support for a branded online community among other departments, your board, and executive team. 

Instead, you need to align your new online community and its strategy with the mission and priorities of your organization and each department. 

In this guide, you’ll learn how to: 

  • Build Your Case: Outlining the Need for Community
  • Plan Your Approach: Identifying Goals and Researching Background
  • Build Allies: Recruiting Your Stakeholders and Team
  • Collaborate on Strategy: Documenting Vision and Goals
  • Make Your Argument: Presenting Your Research

With some preparation and support from other departments, you’ll be in a good place to prove this to your organization and executives. Download this eBook to get started!

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