Higher Logic Thrive Community Lookbook
See the latest and greatest in examples of online community designs for associations in our new lookbook.
Having a user-friendly online community is a huge part of member engagement.
Association members ranked having a space for online networking and for keeping up with news and information in their top 3 most valued member benefits. Making sure your community is modern and intuitive is a must for enhancing member experience – you want to make it easy for your members to engage with their benefits and peers. That said, we know association professionals have a lot of competing demands on their time. You may not have the bandwidth or on-staff expertise to build a community from scratch, or you might be struggling to conceptualize a compelling user experience and design.
This lookbook provides examples of communities created using out-of-the-box functionality and design tools available in Higher Logic Thrive Community.
Providing an intuitive, beautiful site doesn’t have to be a heavy liftGet inspired and leverage our long-time experience with associations and community to make designing and implementing your online community easy!
Use built-in features to provide an exceptional member experienceGet ideas from your peers, below, for examples of community that could be possible for your organization.
In Higher Logic Thrive Community, the new, logged-out homepage offers a space to drive interest from nonmembers and promote your organization and member benefits.
The modern, logged-in homepage features an activity feed that’s designed to feel familiar and easy to navigate. Use built-in widgets to easily create the member experience that works best for your association, including:
- Customizable Quicklinks
- Job Opportunities
- Upcoming Events
- Engagement Leaderboards
- Blog and Content Highlights
Let’s see some examples of how associations have used those widgets to create best-in-class online community designs.
National Recreation and Parks Association
The National Recreation and Park Association (NRPA) is a not-for-profit organization dedicated to building vibrant and resilient communities through the power of parks and recreation. Their network includes more than 60,000 park and recreation professionals and advocates. NRPA supports the field through professional development, advocacy, grants and programs, research, publications, and more. Their online community, NRPA Connect, leverages their rich green brand palette, plus community-focused photos to create a warm and inviting space.
NRPA is a perfect example of using their logged-out homepage to call out the value of membership (Headings: Get Your Questions Answered, Build Your Network, Access Shared Resources, Connect Around Shared Interests). They also feature job postings, resources and reports, and point visitors directly to where they can learn more about membership.
NRPA’s logged-in homepage helps members connect by pointing out people each user may know. Member engagement is encouraged and celebrated with an engagement leaderboard. They also feature job opportunities and upcoming events.
ASIS International is a global community of security practitioners. They have 34,000 members (in more than 150 countries) from virtually every industry in the public and private sectors, and organizations of
all sizes. They offer a range of educational programs, publications, resources, and tools as well as events, developed in consultation with leading industry experts. Security professionals worldwide can collaborate, share insights and lessons learned, best practices, network, and ultimately strengthen global ties
within the security profession (something that benefits citizenry around the world).
Take an example from ASIS International: they use a modern, professional design on their ASIS Connects community to underscore the seriousness of the work they do. They clearly highlight the value added by member benefits and their Online community at the top of their logged-out homepage. They continue to evangelize the benefits of membership on the rest of the page by highlighting specific benefits of their community, featuring videos of current members sharing their enthusiasm, and calling out professional development opportunities.
Once members log in, ASIS International uses a rotating banner at the top of the page to draw attention to their top resources. They’ve set up a dynamic graphic on their right sidebar to welcome new members, remind existing members of their membership renewal, or thank them for recently renewing. They also make great use of the sidebars to highlight job opportunities, outline upcoming events, and provide members with quicklinks, making it easy for them to navigate to their favorite content.
Association Analytics is dedicated to helping associations discover insights and take action on their data. They offer Acumen, a data analytics platform built exclusively for associations, as well as support for data strategy, data governance, data cleansing, or building a culture of data. The Acumen Community incorporates clean design and pops of color to align with the Association Analytics brand and create a look and feel that’s friendly and organized. They’ve used the logged-out homepage on their online community to highlight their mission and major offerings, as well as resources and publications that demonstrate their thought leadership.
The Acumen logged-in homepage is sleek and streamlined. It puts the member profile and feed front-and-center, reminding users to fill out their information and engage with the latest discussion posts. Members can choose personal quicklinks at the top right, making it easy for them to navigate to their most-used content. Association Analytics also uses the logged-in homepage to prominently feature their resources, blog posts, events, and engagement leaderboard.
Use Higher Logic Thrive to Design and Implement Your Community
Higher Logic is the leading online community and marketing software solutions provider for associations. Meeting the unique needs of association professionals for nearly two decades, Higher Logic is a trusted partner serving more than 3,000 customers, representing over 350,000 online communities – we know community and we can help you implement or improve yours.Meet Higher Logic Thrive