Higher Logic Blog
Tags: Advocacy & Engagement, AI, B2B, B2C, Community Strategy
AI and the Future of Community: Navigating Trust, Value, and Human Connection
Explore how AI is transforming online communities—from trust and authenticity to evolving metrics—and why human connection remains essential to long-term value.
Tags: Advocacy & Engagement
How Community Powers Advocacy and Community-Led Growth
Learn how community helps you identify your strongest customer advocates, build recognition programs that sustain themselves, and make customer voices discoverable to every future buyer including through AI and search.
Tags: Advocacy & Engagement
20 Tools for Scaling Customer Advocacy: Software Reviews
There are several types of tools that complement customer advocacy software and help you scale your efforts. Explore our reviews of the top 20 solutions.
Tags: Advocacy & Engagement, Community Strategy
What Happens When You Bring Advocacy Into Your Community
You want to grow advocacy, but not at the expense of your community’s culture. Here’s how to strike the balance and keep members engaged.
Tags: Advocacy & Engagement, B2B, B2C
Customer Advocates Are Everywhere—You Just Have to Know Where to Look
Some of your best advocates are probably hiding in places you’re not even looking. Whether they’re quietly delivering results or haven’t yet had the chance to speak up, here's how to dig a little deeper and find those untapped champions.
Tags: Advocacy & Engagement, B2B, B2C, Community Strategy
How to Use Gamification in Online Communities (Without Overcomplicating It)
Discover how to implement online community gamification that feels natural and meaningful. Tips to avoid overcomplicating your strategy.
Tags: Advocacy & Engagement, B2B, B2C, Community Strategy
Why Engagement—Not Revenue—Is the Most Important KPI for Your Community with Eric Stieg
Executives default to revenue as the top community KPI. But they’re missing the bigger picture. Anaplan’s Eric Stieg breaks down why engagement is the real foundation for growth and how to shift the conversation with leadership.
Tags: Advocacy & Engagement, B2B, B2C, Community Strategy
The Case for Merging Community and Customer Marketing with Nicole Saunders
Community and customer marketing often operate in silos, but Nicole Saunders of Coupa is uniting these teams for greater impact. In “Power of Connection,” she shares strategies for breaking down silos, aligning goals, and turning missed opportunities into loyalty-driving wins.
Tags: Advocacy & Engagement, B2B, B2C, Community Strategy
5 Gamification Features Every Online Community Should Consider
Learn simple ways to gamify your online community and make it a place your members want to keep coming back to.
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