The Awareness Gap​: Why Prospective Members Can’t Find You​

Prospective members may not be rejecting your association; they may simply not know you exist, understand what you do, or see how your value applies to them yet.

This webinar explores how associations can close the awareness gap and make it easier for future members to find, understand, and connect with their organisation.

Kelly Whelan from Higher Logic and Olena Lima from MemberBoat offer a practical conversation on improving discoverability, communicating relevance earlier in the member journey, and engaging the next generation of members.

Presenters:
Kelly Whelan, Sr. Content Marketing Manager, Higher Logic
Olena Lima, Founder and Principal Consultant, MemberBoat