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December 20, 2022

How Upgrading its Community and Resource Library Generated New Engagement for NRPA

Using Higher Logic Thrive, NRPA refreshed its online community, specifically its resource library, to ignite member engagement.

When Higher Logic announced the new Higher Logic Thrive Community, NRPA immediately saw an opportunity to improve their popular online community, NRPA Connect. They aimed to be one of the first organizations to implement the new product. NRPA Connect is their number-one member benefit, and usage increased during the COVID-19 pandemic. They wanted to invest in their members, refresh design, and build out their resource library.

Read more about how NRPA’s success here.

Kelly Whelan

Kelly Whelan is the Senior Content Marketing Manager at Higher Logic, where she leads content strategy and develops thought leadership to help associations and nonprofits deepen member engagement and strengthen their communities. She also hosts The Member Engagement Show podcast, highlighting real-world stories and strategies for building connection and delivering member value. With over a decade of experience in association and nonprofit marketing, Kelly brings a mix of strategy, creativity, and insight to every project—helping mission-driven organizations communicate more effectively and grow their impact.