What Happens When You Bring Advocacy Into Your Community
Online communities and customer advocacy programs share a common goal: turning customers into loyal, vocal…
Blog Topic: Advocacy & Engagement
Customer Advocates Are Everywhere—You Just Have to Know Where to Look
By Ian Pfister
It’s a common issue for many organizations—leaning on the same handful of enthusiastic customer advocates…
How to Use Gamification in Online Communities (Without Overcomplicating It)
By Ian Pfister
Gamification in online communities is a balancing act. Done right, it energizes your members and…
Why Engagement—Not Revenue—Is the Most Important KPI for Your Community with Eric Stieg
By Ian Pfister
When Eric Stieg interviewed for a community role, he didn’t expect a question about KPIs…
The Case for Merging Community and Customer Marketing with Nicole Saunders
By Ian Pfister
Community and customer marketing share the same goal: building strong, lasting customer relationships. But too…
5 Gamification Features Every Online Community Should Consider
By Ian Pfister
People love a good game. Whether its earning badges, collecting points, or just a bit…
Why Your Longest-Standing Members May Feel the Least Connected
By Ian Pfister
What if the very members who helped build your community started to feel like outsiders?…
3 Tips for Increasing Partner Engagement in Your Online Community
By Ian Pfister
Many B2B SaaS companies rely on the partner ecosystem to generate revenue through upsell, resell,…
6 Principles for Online Community Design
By Ian Pfister
Because digital spaces do not engage our five senses, it can be challenging to create…
How to Build a Community Super Fan Program
By Ian Pfister
What would compel any rational person to spend their free time answering tech support questions…