How to Use Gamification in Online Communities (Without Overcomplicating It)
Gamification in online communities is a balancing act. Done right, it energizes your members and…
Blog Topic: Community Strategy
Why Engagement—Not Revenue—Is the Most Important KPI for Your Community with Eric Stieg
When Eric Stieg interviewed for a community role, he didn’t expect a question about KPIs…
Your Community Is Bursting with Intent SignalsHeres How AI Connects the Dots
Every day, community managers spot opportunities hiding in plain sight. A members pointed questions about…
Inside the Community Playbook: Lessons from ZoomInfo’s Chris Detzel
When Chris Detzel stepped into the role of community leader at ZoomInfo, he wasn’t just…
When Customers Become the Teachers: How Bluebeam Scaled Education by Tapping Into Community Knowledge
Creating a flexible product is great, but when every customer uses it differently, it becomes…
The Case for Merging Community and Customer Marketing with Nicole Saunders
Community and customer marketing share the same goal: building strong, lasting customer relationships. But too…
From Support to Strategy: How AI Is Pushing Online Communities to Evolve Into Industry Knowledge Hubs
Online communities have traditionally been seen as the place people go when they hit a…
Your Community Is Bursting with Intent Signals—Here’s How AI Connects the Dots
Every day, community managers spot opportunities hiding in plain sight. A member’s pointed questions about…
5 Gamification Features Every Online Community Should Consider
People love a good game. Whether its earning badges, collecting points, or just a bit…
How to Write a Strategic Purpose Statement
A community-based strategic purpose statement should clarify three things: who your community is for, the…