Implementing a Marketing Automation Strategy
A good marketing automation strategy is not just about setting up automated emails and leaving…
Blog Topic: Marketing & Communications
Common Marketing Automation Mistakes (And How to Fix Them)
By Kelly Whelan
Are you making some common marketing automation mistakes. We’ve got solutions to help you recover…
10 Essential Email Marketing Automation Features
By Kelly Whelan
Ready to level up your email marketing? These are the 10 must-haves to look for…
Building Personas: Defining Your Audience
By Kelly Whelan
Optimizing Email Marketing to Enhance Member Outcomes
By Kelly Whelan
Double Opt-in vs. Single Opt-In for Email Marketing
By Kelly Whelan
What Does iOS 18 Mean for Email Marketers?
By Kelly Whelan
What does iOS 18 mean for your email marketing strategy? And how can email marketers…
10 Ideas to Segment and Personalize Your Email Marketing
By Kelly Whelan
To truly harness the potential of your email marketing, you have to segment and personalize….
Creating a Re-Engagement Email Campaign that Works
By Kelly Whelan
Are unengaged members putting your association’s retention rate at risk? Reach them with a re-engagement…
An Email Marketer’s Guide to Data Privacy Regulations
By Kelly Whelan