Connecting Community Content to Customer Experience and Marketing
By Ian Pfister
All too often, brand communities get developed in a vacuumas siloed initiatives that bring together…
Blog Topic: User Experience
Create a Frictionless Self-Service Support Experience with Higher Logic Vanilla’s Zendesk Integration
By Ian Pfister
Customers expect nothing short of a seamless support experience, no matter how they reach out….
The Three Essential Elements to Engage Your Brands Top Advocates
By Ian Pfister
Your brands top advocates provide outsized value to your organization. They often refer new customers,…
What is a Social Business Model? 8 Companies Doing it Right
By Ian Pfister
Once upon a time, during the initial rise of social media platforms and online communities, people…
5 Benefits of a B2B Customer Self-Service Portal
By Ian Pfister
Providing your customers with a customer self-service portal is hugely beneficial in the B2B world…