How American Mensa Uses Automated Email Campaigns to Strengthen Revenue & Retention

Meet Our Customer

American Mensa brings together intelligent, curious, passionate people from diverse backgrounds. Mensa has 140,000 global members, 50,000 of which reside in the United States. They use netFORUM Enterprise as their member database.

Scott Snider, Associate Marketing Director created personalized, relevant, and timely, automated email campaigns, scheduled through Higher Logic’s Communications tool. Just one of those email campaigns led to $21K in sales and 500 retained members.

Higher Logic products:



Need for Personalized Engagement with Members

American Mensa already knew that email represented a powerful channel to engage with their members in a personalized, 1:1 way. The association needed to find a way to create a stronger relationship between their organization and their members to drive retention and growth.


Develop a Holistic Communications Strategy

American Mensa developed a holistic communications strategy focusing on building relationships with their members through email — retaining and renewing members and growing their organization. Using automated onboarding campaigns with Higher Logic gave the team a way to connect with their members at scale while staying relevant.


The results from our birthday campaign shocked me. But it was so effective because we didn’t ask for anything — we just said hello. Now, we send this email automatically through Higher Logic’s Communication tool to 500 subscribers a day, and it continues to be one of our best-performing campaigns. It’s an automated, thoughtful way to keep our brand top-of-mind for our members and encourage deeper interactions with us. We set it up and let it run on its own.”

Scott Snider Associate Marketing Director, American Mensa

Engage your Members