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Educational Theatre Association’s Open Online Community Boosts SEO

Meet Our Customer

The Educational Theatre Association (EdTA) is a professional association for student and teacher thespians. EdTA uses the Theatre Education Community to bring theatre educators and professionals all together, with the ultimate goals of boosting their careers, igniting their passion, and helping them help students pursue theatre. Their member database is Euclid – ClearVantage.

We caught up with Allison Dolan, Chief Content Officer at EdTA, and the team to hear how their open online community is boosting search engine optimization (SEO).

Higher Logic Products & Services

Community

Opportunity

Lack of Visibility

Before launching its Higher Logic community in 2014, EdTA wasn’t ranking highly in search results, limiting its digital exposure as a thought leader to existing and prospective members.

Opportunity
Strategy

Open, Engaged Community Produces Organic Content

When it launched, EdTA opened the Theatre Education Community to its members and anyone who wanted to join or visit. Doing this not only created a buzzing, invaluable environment for educators, but boosted organic search traffic enormously. Out of 13K active community members, 7K are not members of EdTA.

Strategy

“One of my goals is to expand our audience and bring more traffic to our website, and the community is a really critical tool in helping us do that, in a way that no amount of marketing can do.”

Allison Dolan Chief Content Officer, EdTA

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