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Meet Our Customer
The Educational Theatre Association (EdTA) is a professional association for student and teacher thespians. EdTA uses the Theatre Education Community to bring theatre educators and professionals all together, with the ultimate goals of boosting their careers, igniting their passion, and helping them help students pursue theatre. Their member database is Euclid – ClearVantage.
We caught up with Allison Dolan, Chief Content Officer at EdTA, and the team to hear how their open online community is boosting search engine optimization (SEO).
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Lack of Visibility
Before launching its Higher Logic community in 2014, EdTA wasn’t ranking highly in search results, limiting its digital exposure as a thought leader to existing and prospective members.
Open, Engaged Community Produces Organic Content
When it launched, EdTA opened the Theatre Education Community to its members and anyone who wanted to join or visit. Doing this not only created a buzzing, invaluable environment for educators, but boosted organic search traffic enormously. Out of 13K active community members, 7K are not members of EdTA.
Increased Digital Exposure
EdTA’s engaged membership, combined with its open community, has boosted the association in search, vastly increasing traffic and establishing it as a key leader in the theatre field. The amount of quality of user-generated content, all of which is indexed and ranked in Google, has increased the number of organic keywords schooltheatre.org ranks for, boosted monthly clicks, and improved the site’s position in search results.
- 1400%+ organic keywords
- 309%+ monthly SEO clicks
- 900%+ increase in ranking
“One of my goals is to expand our audience and bring more traffic to our website, and the community is a really critical tool in helping us do that, in a way that no amount of marketing can do.”