Professionals Australia Reaches New Levels of Growth with Automated Email Campaigns

Meet Our Customer

Professionals Australia is a network of 25,000 Australian professionals working together for a better future. They use iMIS-ASI as their member database.

Using automated email campaigns, Professionals Australia experienced the highest level of member retention in five years and the strongest single year of recruitment in their organization’s history.

Higher Logic Products & Services

Community
Communications

Opportunity

Diverse Member Segments

With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way. They had to send one-off emails where needed and the same content to everyone due to technology and staff limitations. To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members.

Opportunity
Strategy

Segment, Personalize, and Automate Email Outreach

Professionals Australia used Communications, a sophisticated email marketing automation solution, to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. They’ve set up automated campaigns for onboarding and engagement member journeys, enabling them to acquire more members, increase renewals, and reduce member resignations. This targeted, personalized approach has been especially successful at engaging and recruiting more members under age 35.

Strategy

“Overall, our use of Higher Logic’s Communications platform has made a major impact on both ends of our membership – minimizing losses and maximizing recruitment – delivering a level of growth we haven’t seen in several years, increasing our influence as an organization, and allowing us to deliver better results for our members.”

Stephen Gargano Director - Member Engagement (former), Professionals Australia

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