ASA Leveled Up Community Engagement with Higher Logic Services
The Opportunity
As a long-time Higher Logic customer, ASA knew their community could be more engaging and saw untapped potential with some of the features of the platform.
The Solution
ASA also knew they didn’t have the bandwidth to dedicate the staff time the community needed to make it the best it could be. It was a perfect opportunity to leverage the expertise of a Higher Logic Services!
The Strategy: Revitalize Processes & Adopt More Features
ASA’s Higher Logic Advisor guided their approach to community engagement, helping them nurture the community and bring the strategy to life. Working with a dedicated Advisor challenges their thinking about existing processes and helps them utilize more features to grow engagement, like automation rules. It’s been a great opportunity for ASA’s staff to learn best practices from someone who lives and breathes community every day.
The Results: Increased Community Engagement
In a little over a year and a half, since working with Higher Logic’s Services, ASA has seen a jump in key metrics!
23%
more posts
in the community
126%
more views
per post
94%
more replies
per post
“As a long-time client of Higher Logic, working with Services has challenged processes that have been in place for years – resulting in better engagement! We have always seen value in community, and it consistently comes up as a top benefit on member surveys, but working with a dedicated Advisor challenged the way we were approaching community strategy and allowed us to put a little shine on an old community.”
About The American Staffing Association
The American Staffing Association (ASA) is the voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA and its state affiliates advance the interests of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices.
How can Higher Logic Thrive help you increase member acquisition and engagement?
Let’s set up time to talk about your needs and how we can help you deepen connections with your audience and your members.