IPWEA Optimized Their System and Grew Membership
Drawing New Prospects And Members
IPWEA has been a Higher Logic customer since 2010 and they’re enthusiastic about three main benefits: ease of use, continuous product updates and improvements, and world-class customer support. They use their online community software to support their community, marketing, website, and events and drive member engagement.
After launching with Higher Logic, IPWEA saw
25% increase
in new member prospects
11% net increase
in membership
Rejoins
by previously lapsed regional members who want to use the community
“There are only 3 people on my team – Higher Logic’s tools have helped us become so much more efficient that it feels like we’ve added more staff. Their products are easy to use and powerful, making it possible to accomplish so much more than we could without it.”
Catherine Eloreine
Senior IT Systems Officer, IPWEA
Small Team, Big Impact
As a very small team with a large audience, Higher Logic’s excellent support is key for IPWEA. “Our Higher Logic support team save my bacon all the time!” said Catherine Eloreine, IPWEA’s Senior IT Systems Officer. “Any time we have a question or an issue, or even just need help figuring out how to accomplish something with the software, they get back to me immediately. In fact, they’re far quicker than any of our other vendors when it comes to replying to our support tickets. I couldn’t succeed in my job without Higher Logic.”
Having a tool that allows them to automate processes is another essential factor for keeping their organisation running smoothly and keeping membership satisfaction high.
"Higher Logic Community is so flexible and easy to use. It’s easy to add our own design elements to align with our brand. You can create anything you want – and you don’t have to use Javascript or anything! We've built our conference registration in there and even had regional member groups create their own communities. The system is constantly improving and giving us useful new features. As a small IT team, it’s a godsend have this kind of tool that’s both powerful and intuitive.”
Catherine Eloreine
Senior IT Systems Officer, IPWEA
All-in-One Community, Website and Events
In addition to using Higher Logic for their online community and email marketing, IPWEA has used the community tool to build their entire website and multiple microsites (including event sites). This all-in-one approach helps the team save money on tools and drive a cohesive member experience.
Higher Logic supports a highly functional integration between their AMS (iMIS), website, online communities, and event microsites, which is key for IPWEA. They’re able to provide a single sign-on for their members, making the journey through IPWEA’s sites streamlined and user-friendly. The integration also empowers IPWEA to follow up on registrations with prepared messaging through Higher Logic’s marketing tools.
“The integration between Higher Logic and our database, iMIS, works seamlessly. It allows us to set up single sign-on and registration for events on our Higher Logic sites that go directly into iMIS, making it easier for our staff and creating a cohesive experience for our members.”
Catherine Eloreine
Senior IT Systems Officer, IPWEA
About The Institute of Public Works Engineering Australia
The Institute of Public Works Engineering Australasia (IPWEA) is the peak association for the public works professionals across Australia and New Zealand. IPWEA provides services to its members and advocacy on their behalf. In recent times, the organisation has expanded its traditional local government engineering focus to broader public works, covering all tiers of government as well as the private sector, which comprises 40% of IPWEA membership. Almost all of Australia and New Zealand’s professional consultancy firms that specialise in public sector infrastructure – including roads, water, power, rail, ports and airports – have managers and staff who are members of IPWEA.
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