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NMASBO Improved Member Engagement with Community Connection


The Opportunity

With the shift to more virtual engagement sparked by the COVID-19 pandemic, NMASBO realized their existing community solution, built on their AMS, YourMembership, wasn’t user-friendly enough to meet their need for member engagement.

Why They Chose Us

With Higher Logic's easy-to-use engagement platform, NMASBO could quickly implement a community for members to keep them connected to each other and to NMASBO

A User-Friendly, Engaging Community Solution

NMASBO’s team wanted an easy-to-use engagement platform that they could quickly implement for members, so that they could realize value from their membership and stay connected with each other — and with NMASBO. Members needed to be able to ask questions of one another and move fast, especially as back-to-school plans, hybrid learning options, and budget cuts made for a stressful working environment.

From 15 to 4,500

Community Contributors

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“With the whole world going virtual, we felt our association would lose membership without that connection to each other. With that in mind, we started searching for a solution that would help us reconnect. Higher Logic was the answer we were looking for. Implementing Higher Logic Community has allowed our members to engage more with each other, and with us.”

Terry Dean

Executive Director, NMASBO

Building Strong Member Connections

Our Higher Logic community was such a quick solution and our members didn’t see any stress.” said Jessica Montaño, NMASBO’s Deputy Director. “Everything happened within two months, and now it’s a well-oiled machine where our community takes care of each other.”

Switching to Higher Logic Community gave NMASBO the tools to keep their members engaged and support a virtual event strategy. They switched to Higher Logic in August 2020, just in time for their first virtual event less than two months later.

“I’ve been working in member engagement for almost 12 years and having the ability to see what experts are saying and understand the breadth and depth of people’s responses to questions in the community has been just incredible. The resources are all there within our community, and it just works.”

Jessica Montaño

Jessica Montaño

Deputy Director. NMASBO

Huge Increase in Community Engagement

With Higher Logic, NMASBO’s team could move quickly. Members quickly adopted the community, asking questions, continuing conversations from virtual events, and helping one another through the daily challenges of a shifting hybrid and remote landscape as school administrators. Members love being able to reply to community discussions right from their email inboxes.

While using their YourMembership community, NMASBO would see 10-15 members occasionally contributing. Post-launch, they saw a huge jump in engagement to 850+ unique member logins and 4,500 content contributions across their communities.

“Everything is integrated between our online community and AMS, which makes my life so easy. Our members have this value-added software that’s so easy to use and it’s all coupled together so there’s no need to remember different logins or passwords. It’s a one-stop shop.”

Jessica Montaño

Deputy Director, NMASBO

About New Mexico Association of School Business Officials (NMASBO)

The New Mexico Association of School Business Officials (NMASBO) is the recognized leader in school business management and the trusted expert providing quality professional development and information resources for school business officials in New Mexico. NMASBO is the go-to association for continuing education for school finance administrators in New Mexico.

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How can Higher Logic Thrive grow your community?

Let’s set up time to talk about your needs and how we can help you deepen member engagement.