Prospective members may not be rejecting your association, they may simply not know you exist, understand what you do, or see how your value applies to them yet.
In this webinar, we’ll explore how associations can close the awareness gap and make it easier for future members to find, understand, and connect with their organisation.
Join Kelly Whelan from Higher Logic and Olena Lima from MemberBoat for a practical conversation on improving discoverability, communicating relevance earlier in the member journey, and engaging the next generation of members.
You’ll walk away with clear ideas for using content, community, events, partnerships, and member stories to build visibility and create stronger pathways from first touch to membership.
Attendees will learn to:
- Recognise awareness as a barrier to membership growth
- Communicate relevance and value earlier in the member journey
- Better engage next-generation and early-career professionals
- Improve discoverability using existing channels and assets
- Create clearer pathways from first touch to membership
Register Now!
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AUSTRALIA
Wednesday, 24 June 2026
9:30 am AEST | 11:30 am NZST
Meet Your Panel
Kelly Whelan
Sr. Content Marketing Manager, Higher Logic
