Mark Lowry

Mark Lowry is Chief Revenue Officer at Higher Logic and a recognized leader in the association and community engagement technology industry. For more than two decades, he has helped organizations transform how they connect with their members, customers, and professional communities—championing strategies that combine technology, data, and human connection to create meaningful engagement at scale.

At Higher Logic, Lowry leads the company’s global revenue strategy, including sales, partnerships, and customer engagement initiatives. His work focuses on helping organizations harness the power of digital communities, marketing automation, and data-driven insights to deepen relationships and deliver personalized experiences that strengthen long-term engagement. With extensive experience guiding organizations through digital transformation, Lowry is a trusted advisor to association executives, community leaders, and technology innovators seeking to modernize how they connect with their audiences.

Lowry first joined Higher Logic during the company’s early growth phase and played a pivotal role in scaling the organization into one of the most widely adopted community engagement platforms serving associations and member-driven organizations. During his earlier tenure leading sales and marketing, he helped grow the company from an emerging startup into a category leader in online community technology, supporting thousands of organizations and millions of community members around the world.

In 2024, Lowry returned to Higher Logic as Chief Revenue Officer to help lead the company’s next phase of growth and innovation. His return reflects a continued commitment to advancing the engagement technology ecosystem and helping organizations adapt to a rapidly evolving digital landscape shaped by automation, data intelligence, and rising expectations for personalized experiences.

Lowry’s contributions to the association community have earned him industry recognition, including the Association Partner of the Year award from Association Trends – A Salute to Association Excellence. He is also a frequent speaker at industry conferences and leadership forums, where he shares insights on engagement strategy, digital transformation, and the evolving role of communities in the modern knowledge economy.

At the center of Lowry’s leadership philosophy is a deep belief that engagement is the foundation of successful organizations. He advocates for a model of engagement that goes beyond transactional interactions, emphasizing the importance of building environments where members and customers can collaborate, exchange expertise, and contribute to a shared sense of purpose. This perspective has made him a strong advocate for community-driven engagement models that empower individuals to learn from one another and participate in meaningful professional networks.

Lowry is particularly passionate about helping organizations rethink engagement in a digital-first world. As technology continues to reshape how people access information and interact with organizations, he believes communities will play an increasingly critical role as trusted environments for collaboration, knowledge creation, and professional growth. His work focuses on helping organizations create engagement ecosystems that combine community platforms, communications technology, and analytics to deliver value to members and customers throughout their entire lifecycle..

Lowry holds degrees from Virginia Tech and remains actively engaged in mentoring, community leadership, and youth sports coaching—interests that reflect the same values of teamwork, collaboration, and relationship-building that have defined his professional career.

Today, as Chief Revenue Officer of Higher Logic, Mark Lowry continues to champion the future of community engagement—helping organizations around the world build stronger communities, deepen relationships, and unlock the full potential of their networks through technology and human connection.

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