Relevance Wins What the 2025–2026 Association Email Benchmarks Reveal About High-Performing Emails
By Kelly Whelan
Improving your associations email performance isn’t about sending more, it’s about keeping things relevant. Learn…
Resource Topic: Engagement
Launching with Purpose: Build an Engaging Association Community with Andrew Hohman
By Kelly Whelan
On this episode, our guest Andrew Hohman, a Senior Community Implementation Advisor, shares best practices for…
The Hidden Cost of Doing Nothing: Practical Steps to Futureproof Your Organisation
By Ange Bruce
This session equips leaders with practical, real-world strategies they can apply immediately. The panel will…
Improving Your Value Proposition with Sarah Spinosa
By Kelly Whelan
In this episode, host Kelly Whelan and product marketing expert, Sarah Spinosa, discuss association value…
Email Optimization for Associations
By Kelly Whelan
Learn how associations can optimize email engagement using relevance, segmentation, automation, and intent-based metrics—not outdated…
The Hidden Cost of Doing Nothing: Technology Debt, Governance Gaps & Community Impact
By Kelly Whelan
This webinar explores how outdated systems, fragmented technology, and governance inertia create financial strain, limit…
Video Tips for Associations with Terry Nawrot
By Kelly Whelan
Terry Nawrot, co-founder and CEO of VideoRequest, a video creation, editing, and sharing platform talks…
The Forces Shaping Associations with Erin Fuller
By Kelly Whelan
Erin Fuller, Global Head of Association Solutions for MCI Group and Chief Strategy Officer for MCI…
Successful Events with Hillary Chambers
By Kelly Whelan
Hillary Chambers, Manager of Global Meetings and Events for the Higher Education Users Group (HEUG),…
Webinar: 2026 Association Trends & Predictions
By Kelly Whelan
Reggie Henry (ASAE), Roberta Rosenburg (MGI), Kelly Whelan (Higher Logic) and Brendan Leehe (Higher Logic)…