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Higher Logic Blog

6 min read

Tags: Community Strategy

Online Communities vs. Forums vs. Knowledge Bases: What’s the Difference?


Knowing more about the functionality of online communities, forums, knowledge bases, social media groups, and listservs can help you make the best platform selection for your organization.

Kirstie Macfarlane
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6 min read

Tags: Marketing and Communications

How Informz Has Changed (and Using It to Transform Your Email Marketing) 


Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years. Learn how you can use it to automate and transform your marketing to engage members and prospective members.

Chris Weaver
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6 min read

Tags: Community Strategy

Delivering Value with Revenue Optimization Through Communities


Revenue optimization through online communities has become a game-changer, enabling brands to engage customers, improve brand adoption, and ultimately boost ROI. How, you ask? Let's delve deeper.

Varun Luthra
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6 min read

Tags: Community Strategy, Member Engagement, Professional Associations, Trade Associations

The Latest Association Community Benchmarks


Higher Logic's 2023 Association Community Benchmark Report is now available! Compare your association’s community activity and engagement performance for actionable insights.

Kelly Whelan
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9 min read

Tags: AI, Professional Associations, Trade Associations

Key Areas of AI Benefit and Caution for Associations


How can you leverage AI tools and technologies to enhance your operations, engagement, and value proposition for members? Let’s break down some opportunities and cautions. 

Venessa Paech
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7 min read

Advanced Starter Kits: Membership Marketing is Easier Than Ever


Higher Logic Thrive’s Advanced Starter Kits combine the power of successful, proven strategies with content prompts that jumpstart your member communications strategy. It’s time to automate your email campaigns with confidence.

Sarah Spinosa
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6 min read

Member Dues: Budgeting, Structuring, Increasing, and Communicating


As you approach budgeting for the upcoming year, in an effort to align revenue to costs you may find your association considering whether or not to raise member dues. Here are some things to consider.

Kelly Whelan
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6 min read

Sneak Preview! Member-Generated Content Session at ASAE Annual


Explore some of the ways member-generated content benefits associations, members, and industries  

Sarah Spinosa
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7 min read

Community Management Checklist: How to Manage an Online Community When it’s Not Your Full Time Job


Explore practical tips, strategies, and a list of regular tasks to help you manage your member community successfully, even with limited time and resources

Kristen Parody
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