Marketing Automation Success Kit
Learn how to use marketing automation to streamline your work, improve personalization, and deepen member engagement.
Marketing automation has the power to transform how associations engage with their members—delivering personalized, timely, and relevant communication at scale. Instead of “batch and blasting” emails to your whole audience, you can set up tailored outreach based on member interests and behavior, without having to do it manually. But to truly harness the potential of marketing automation, you need the right strategies and tools.
That’s why we’ve created this Marketing Automation Success Kit—a collection of essential resources designed to help associations improve personalization, boost member engagement, and streamline their marketing efforts. Whether you’re just getting started or looking to optimize your existing marketing automation strategy, this kit will provide expert insights and actionable tips to help.
Marketing Automation Examples, Strategy, and Performance
Ultimate Guide to Marketing Automation
Marketing automation enables you to set up responsive, data-driven email workflows and deliver personalized content to members. Learn how!
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Campaign Cookbook: Recipes for 8 Awesome Marketing Automation Campaigns
We’ve got step-by-step recipes to help you automate now! You’ll find instructions for our eight favorite email campaigns.
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Relevance Wins What the 2025–2026 Association Email Benchmarks Reveal About High-Performing Emails
Improving your associations email performance isn’t about sending more, it’s about keeping things relevant. Learn what drives stronger email engagement...
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Email Marketing Automation: Save Time, Increase Engagement
You probably know what marketing automation is, but are you using it? Learn how to improve personalization and engagement with...
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Common Marketing Automation Mistakes (And How to Fix Them)
Are you making some common marketing automation mistakes. We’ve got solutions to help you recover and get back on track.
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What is Email Deliverability, Why Does it Matter, and How Can You Improve Yours?
Making sure your members open and engage with your emails requires you to balance a lot of factors. One of...
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Email Optimization for Associations
Learn how associations can optimize email engagement using relevance, segmentation, automation, and intent-based metrics—not outdated open-rate benchmarks.
Read MoreGetting the Most from your Marketing Platform
10 Essential Email Marketing Automation Features
Ready to level up your email marketing? These are the 10 must-haves to look for in a marketing automation platform.
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10 Ways to Maximize Your Marketing Automation Platform Investment
Explore ten things you can do to optimize your use of marketing automation and increase your ROI!
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10 Ideas to Segment and Personalize Your Email Marketing
To truly harness the potential of your email marketing, you have to segment and personalize. Explore 10 ideas to help...
Read MoreGame Changing Features
Member Engagement Scoring: Using Your Data To Measure and Drive Engagement
Member engagement scoring helps you track members’ digital behaviors to understand engagement levels, learn more about who engages with what,...
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Web Tracking – the Ultimate Member Service
When used effectively, web tracking target groups can consistently yield higher results and lower unsubscribes than traditional interest groups. Learn...
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How do I... Embrace Automation?
Adopting automation can save hours of staff time – but it can sound like a big lift if you don’t understand how to get started. Check out the tips on getting started with the built-in automations inside Higher Logic Thrive by watching the video!
Watch NowAt Higher Logic, we specialize in providing email marketing and automation solutions designed to enhance audience engagement and drive meaningful connections. Whether you’re looking to nurture leads, engage members, or streamline your marketing processes, our platform has the tools you need to succeed.
Ready to take your email marketing automation to the next level?
