Customer Advocates Are Everywhere—You Just Have to Know Where to Look
It’s a common issue for many organizations—leaning on the same handful of enthusiastic customer advocates…
Blog Topic: B2B
How to Measure the ROI of Community Engagement: A Guide
Proving the value of your online community isnt always straightforward. You know your community contributes…
How to Conduct Community Member Research Interviews
Why should you care about community based research? Community research can give brands insight into…
How to Use Gamification in Online Communities (Without Overcomplicating It)
Gamification in online communities is a balancing act. Done right, it energizes your members and…
Ticket Deflection Metrics: How to Prove Your Community Saves Money
Every support team faces the same challenge: too many tickets, not enough time. When customers…
Why Engagement—Not Revenue—Is the Most Important KPI for Your Community with Eric Stieg
When Eric Stieg interviewed for a community role, he didn’t expect a question about KPIs…
Your Community Is Bursting with Intent SignalsHeres How AI Connects the Dots
Every day, community managers spot opportunities hiding in plain sight. A members pointed questions about…
Inside the Community Playbook: Lessons from ZoomInfo’s Chris Detzel
When Chris Detzel stepped into the role of community leader at ZoomInfo, he wasn’t just…
When Customers Become the Teachers: How Bluebeam Scaled Education by Tapping Into Community Knowledge
Creating a flexible product is great, but when every customer uses it differently, it becomes…
The Case for Merging Community and Customer Marketing with Nicole Saunders
Community and customer marketing share the same goal: building strong, lasting customer relationships. But too…