When Customers Become the Teachers: How Bluebeam Scaled Education by Tapping Into Community Knowledge
Creating a flexible product is great, but when every customer uses it differently, it becomes…
Blog Topic: B2B
The Case for Merging Community and Customer Marketing with Nicole Saunders
Community and customer marketing share the same goal: building strong, lasting customer relationships. But too…
From Support to Strategy: How AI Is Pushing Online Communities to Evolve Into Industry Knowledge Hubs
Online communities have traditionally been seen as the place people go when they hit a…
Your Community Is Bursting with Intent Signals—Here’s How AI Connects the Dots
Every day, community managers spot opportunities hiding in plain sight. A member’s pointed questions about…
5 Gamification Features Every Online Community Should Consider
People love a good game. Whether its earning badges, collecting points, or just a bit…
How to Write a Strategic Purpose Statement
A community-based strategic purpose statement should clarify three things: who your community is for, the…
Why Your Longest-Standing Members May Feel the Least Connected
What if the very members who helped build your community started to feel like outsiders?…
8 Reasons Your Customer Support Improves With an Online Community
95% of consumers say customer service is important to their loyalty. So how do you…
How to Create Collaborative Community Mission and Vision Statements
The key components of your communitys foundation are its vision and mission. Those sound simple…
3 Tips for Increasing Partner Engagement in Your Online Community
Many B2B SaaS companies rely on the partner ecosystem to generate revenue through upsell, resell,…