MUSE International Earned Sponsorship Revenue with Virtual Event Communities

Meet Our Customer

The Medical Users Software Exchange (MUSE) is a community of MEDITECH users and related professionals who interact to learn and share their knowledge and experience. They use NOAH as their membership database.

Find out how they used online community to engage virtual event attendees and earn sponsorship revenue during a difficult year for events.

Higher Logic Products & Services

Community
Event Engagement
Communications

Opportunity

Lack of Engagement Around Virtual Events

After MUSE International canceled their annual conference in March 2020, they needed a way to continue engaging their members and opted for virtual events. Knowing that these events can be difficult to pull off, they enlisted the support of The Center for Association Growth (TCAG) to develop a series of virtual events that would drive engagement, create invaluable connections, and inspire members to continue learning together. MUSE International opted for smaller, three-day events with three webinars per day that targeted specific tracks and member segments.

Opportunity
Strategy

“Virtual Homes” for Each Event

Using Higher Logic Community as the foundation, TCAG helped MUSE International build customized microsites and communities for the events, all fully equipped with personalized registration pages and messaging. All session recordings and presentations were stored centrally on Higher Logic’s platform so that they were easily accessible and searchable both during and after the events. The conferences leveraged gamification to entice and reward members for participating in events and created “Virtual Homes” for vendors and attendees to engage in deeper discussions. MUSE could even track participants’ activities to further optimize and personalize messaging throughout the events.

Strategy

“Pivoting from an in-person, annual conference to virtual events can seem daunting. Building out a virtual event using Higher Logic made it easier. We created virtual events that engaged members, delivered value, and drove revenue with sponsorship opportunities.”

Brett Wangman President, The Center for Association Growth (TCAG)

Engage your Members