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virtual event engagement

MUSE International Improved Engagement and Sponsorship Revenue with Event Communities

Tags: Events, Member Engagement, Professional Associations

MUSE International Logo

The Opportunity

MUSE International wanted a way to better engage their members for virtual events and to keep those connections strong after the event ended.

The Strategy

Using Higher Logic's community platform, MUSE International created “virtual homes” for their events that drove deep member engagement and generated sponsorship revenue.

Creating an Engaging Virtual Event Experience

MUSE International wanted to make sure their virtual events engaged members to the fullest, and they wanted a way to keep members connected long after the event. They enlisted the support of The Center for Association Growth (TCAG) to develop a series of virtual events and event communities that would drive engagement, create invaluable connections, and inspire members to continue learning together. MUSE International opted for smaller events, targeting specific tracks and member segments.

engaging members in virtual events

"Pivoting from in-person annual conferences to a virtual event strategy can seem daunting. Building out a virtual event using Higher Logic made it easier. We created virtual event communities that engaged members, delivered value, and drove revenue with sponsorship opportunities.”

Brett Wangman

President, The Center for Association Growth (TCAG)

Fostering Ongoing Member Engagement with “Virtual Homes” for Events

Using Higher Logic Community as the foundation, TCAG helped MUSE International build customized microsites and communities for their events, all fully equipped with personalized registration pages and messaging. All session recordings and presentations were stored centrally on Higher Logic’s platform so that they were easily accessible and searchable both during and after the events.

They leveraged gamification tactics to entice and reward members for participating in events and created “Virtual Homes” for vendors and attendees to engage in deeper discussions. MUSE could even track participants’ activities to further optimize and personalize messaging throughout the events.

Engaged Members, Plus Sponsorship Revenue

One event alone generated $17K in sponsorship revenue for MUSE International. Using Virtual Homes, sponsors had a dedicated, completely co-branded page to showcase product offerings, promote special offers to members, and engage with event attendees. Following the event, sponsors received contact details of event registrants as well as engagement and tracking reports to identify high-potential prospects.

  • 500+ registered attendees for MUSE International’s Inspire Online Event series
  • $17K+ sponsorship revenue generated
  • Positive member feedback from the event series, with a high net promoter score (NPS) of 85

About the Medical Users Software Exchange (MUSE) International

The Medical Users Software Exchange (MUSE) International is a community of MEDITECH users and related professionals who interact to learn and share their knowledge and experience.

using your online community to support your events

Online Community Takes Event Engagement to the Next Level

Community gives you a space to grow the engagement from your events. Learn how we can help you deepen the connection between your members, your association, and other attendees before, during, and (crucially) after your events.