Customer Advocates Are Everywhere—You Just Have to Know Where to Look
It’s a common issue for many organizations—leaning on the same handful of enthusiastic customer advocates…
Industry: B2B/B2C
How to Measure the ROI of Community Engagement: A Guide
Proving the value of your online community isnt always straightforward. You know your community contributes…
How the Rules of SEO Are Being Rewritten in 2025
Learn how SEO is shifting in 2025, and what steps community teams can take to…
Understanding AI Assistants, AI Chatbots, and AI Agents
By Kelly Whelan
The capabilities of AI are ever expanding. Gain a solid understanding of AI terms and…
How to Conduct Community Member Research Interviews
Why should you care about community based research? Community research can give brands insight into…
How to Use Gamification in Online Communities (Without Overcomplicating It)
Gamification in online communities is a balancing act. Done right, it energizes your members and…
Ticket Deflection Metrics: How to Prove Your Community Saves Money
Every support team faces the same challenge: too many tickets, not enough time. When customers…
10 Essential Email Marketing Automation Features
By Kelly Whelan
Ready to level up your email marketing? These are the 10 must-haves to look for…
Building Personas: Defining Your Audience
By Kelly Whelan