Higher Logic Blog
6 min read
Tags: Engagement, Retention
How to Get Association Members to Renew in 2024 and 2025
Time to update your association's member retention strategy. What makes members renew? We read the 2024 Membership Marketing Benchmark Report from MGI and pulled out some tips.
Tags: Advocacy & Engagement, B2B, B2C, Community Strategy
How to Build a Community Super Fan Program
Discover what defines a super fan, what they aren't, and how to tap into their passion to drive engagement and growth in your online community.
8 min read
Tags: Retention
How to Calculate Member Retention Rate: A Step-by-Step Guide
Learn how to calculate member retention rate in 5 easy steps. Understand the formula and find out why it's crucial for your organization's growth.
5 min read
Tags: Member Data
5 Common Mistakes Associations Make with Data (And How to Fix Them)
Every association should use their data to improve member experience. But it's easy to make mistakes when working with large quantities of data. This article shares common mistakes and solutions to help you succeed.
7 min read
Tags: Marketing & Communications
Email Marketing Automation: Save Time, Increase Engagement
You probably know what marketing automation is, but are you using it? Learn how to improve personalization and engagement with an automated email marketing strategy.
Tags: Advocacy & Engagement, B2B, B2C, Customer Success, Retention, User Experience
Connecting Community Content to Customer Experience and Marketing
All too often, brand communities get developed in a vacuum—as siloed initiatives that bring together important stakeholders too late and too little.
4 min read
Tags: Community Strategy, Engagement
Insights from the 2024 Association Community Benchmark Report: A Roadmap to Boosting Member Engagement
2024 Community Benchmarks are here! And they suggest a that making your community a central hub for all your initiatives makes for an easier, better member experience and creates more reasons for members to log in and engage.
Higher Logic Thrive is purpose-built for associations.
With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!
