Layla Masri

Layla Masri is Vice President of Customer and Product Intelligence and AI Strategy and Adoption at Higher Logic, where she leads initiatives that help organizations harness artificial intelligence to transform how they engage their members, customers, and communities. With more than 25 years of experience spanning digital innovation, marketing technology, and product strategy, Masri is widely recognized for translating emerging technologies into practical solutions that deliver measurable business impact and stronger human connection.

At Higher Logic, Masri plays a central role in shaping how AI is integrated across the company’s engagement platform. Her work focuses on helping organizations move beyond experimentation with artificial intelligence and toward real-world adoption—using AI to unlock insights from community data, automate engagement workflows, and deliver personalized experiences at scale. By bridging product intelligence, customer insight, and AI innovation, she helps organizations turn complex data into meaningful engagement strategies that drive growth, retention, and long-term value.

Masri’s career has been defined by her ability to combine strategic thinking, creative storytelling, and technology innovation to build powerful digital experiences. Before joining Higher Logic, she spent decades leading digital transformation initiatives across industries including technology, media, nonprofits, and membership organizations. She has worked with global brands and institutions such as Apple, Microsoft, National Geographic, PBS, the Smithsonian Institution, and the American Red Cross—helping them create digital platforms and engagement strategies that connect audiences with ideas, information, and communities.

Earlier in her career, Masri founded and led a digital innovation agency focused on helping organizations build immersive digital experiences and audience engagement strategies. Through that work, she developed a reputation for guiding organizations through periods of technological change—helping leaders understand how emerging technologies can enhance their mission, expand their reach, and strengthen their relationships with their audiences.

In recent years, Masri has become a leading voice on the practical application of artificial intelligence in engagement and marketing technology. She advocates for an approach to AI that prioritizes human value and real-world outcomes rather than hype. Her philosophy centers on the belief that AI should amplify human creativity, expertise, and connection—automating repetitive tasks while empowering organizations to focus more deeply on meaningful engagement with their members and customers.

Masri frequently shares insights with association leaders and technology professionals about how AI can help organizations better understand their audiences and deliver more personalized experiences. She encourages organizations to start with practical, high-impact use cases—such as AI-assisted content generation, intelligent marketing automation, and community knowledge discovery—that create immediate value while building confidence in AI adoption.

Her work at Higher Logic reflects a broader vision for the future of engagement: one where artificial intelligence and human collaboration work together to unlock the full potential of digital communities. By surfacing insights from conversations, identifying engagement patterns, and connecting users with the expertise they need, AI can help organizations scale their impact while maintaining authentic relationships with their audiences.

Masri is particularly passionate about helping organizations rethink engagement in a rapidly evolving digital landscape. She believes the most successful organizations will be those that combine data intelligence, community knowledge, and AI-powered tools to create engagement ecosystems that continuously learn and adapt to the needs of their members and customers.

Throughout her career, Masri has also been a strong advocate for mentorship, collaboration, and inclusive innovation. She believes that technological progress is most powerful when it empowers people—enabling teams to work smarter, communities to share knowledge more freely, and organizations to create meaningful experiences for the people they serve.

Today, as Vice President of Customer and Product Intelligence and AI Strategy and Adoption at Higher Logic, Layla Masri continues to help shape the future of engagement technology. Through her leadership, organizations are learning how to responsibly adopt artificial intelligence, unlock insights from their communities, and build smarter, more personalized engagement strategies that strengthen relationships and drive lasting impact.

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