AI-powered video solution makes it easy to capture, collect, and embed authentic video—no production team required.
February 9, 2026 —Higher Logic, the leader in engagement and community software for associations, announced the launch of Higher Logic Thrive Video, an AI-powered video recording and production solution designed to help organizations easily create, collect, and share video content directly within their communities and marketing programs.
Powered by VideoRequest, Higher Logic Thrive Video enables associations to quickly capture staff- or member-generated videos—such as testimonials, educational clips, how-to videos, and event highlights—and seamlessly use them across Higher Logic Thrive Community and Higher Logic Thrive Marketing.
“Based on the way people consume content today, video plays a really important role in building relationships and engagement. You can really showcase your authenticity and human element,” said Terry Nawrot, CEO and Co-founder of VideoRequest.
Built for Modern Communities and Communications
As member expectations evolve, video has become an essential part of modern engagement strategies. With Higher Logic Thrive Video, videos can be embedded directly into marketing emails and play natively within community feeds—creating a familiar, social-media-like experience that encourages participation and connection.
By simplifying video creation and distribution, it helps associations:
- Increase engagement through richer, more personal content
- Support accessibility and inclusion by meeting diverse learning styles
- Reach members and prospects who prefer short, visual content
- Improve operational efficiency with intuitive, easy-to-use tools
- Measure the impact of their videos and collect helpful data on member behavior
“Video compresses trust, context, and emotion into seconds—something text alone can’t do,” added Sarah Spinosa, Director of Product Marketing at Higher Logic. “When video lives directly in the community feed, members engage faster, understand more, and are more likely to stick around.”
Designed for Membership, Marketing, and Education Teams
Higher Logic Thrive Video is built for the teams responsible for driving growth and engagement across the association:
- Membership teams can showcase real member stories and testimonials
- Education teams can deliver engaging instructional and how-to content
- Marketing teams can humanize campaigns and boost email performance with embedded video
With Higher Logic Thrive Video, organizations no longer need specialized expertise to incorporate video into their membership, marketing, or education strategies—making high-impact multimedia content accessible to teams of any size.
“One of the biggest misconception people have about video is that it has to be a heavy lift and one person has to create all the videos all by themselves.” said Nawrot when sharing tips on The Member Engagement Show. “But with a tool like Higher Logic Thrive Video you can remove technical barriers and make video doable for everyone. And built-in AI plays a big role in making it easier to create authentic, polished videos.
Higher Logic Thrive Video is available now. To learn more, visit higherlogic.com/video.
About Higher Logic
Higher Logic is revolutionizing engagement. We combine AI with human insight to help organizations build lasting relationships through personalized, intelligent experiences. Our platform connects community, marketing, events, and more—powered by a centralized data warehouse that learns and adapts with every interaction. It’s how we enable smarter, more relevant engagement. Whether helping associations improve retention or enabling businesses to reduce support costs and grow loyalty, our deep expertise and true partnership mindset empower our customers to do more than they ever imagined. Learn more at www.higherlogic.com.
Contact
Julie Kaplan, Chief Marketing Officer
[email protected]