Proving Membership Value: How to Communicate ROI When Budgets Are Tight
By Ange Bruce
Featuring perspectives from Michelle Lelempsis, Founder and CEO of Causeis, alongside Clare Fleming, Project and…
Resource Topic: Marketing & Communications
Association Email in the Age of AI with Amber Worthen
By Kelly Whelan
Our guest on this episode is Amber Worthen, Founder and CEO of Email Maven, an…
Relevance Wins What the 2025–2026 Association Email Benchmarks Reveal About High-Performing Emails
By Kelly Whelan
Improving your associations email performance isn’t about sending more, it’s about keeping things relevant. Learn…
2025-2026 Association Email Benchmark Report
By Kelly Whelan
Explore the latest email performance benchmarks specifically for associations: open, click & unsubscribe rates, ideal…
Email Optimization for Associations
By Kelly Whelan
Learn how associations can optimize email engagement using relevance, segmentation, automation, and intent-based metrics—not outdated…
Association Success Series: Practical AI Uses to Advance Your Association
You’ve probably heard a lot about AI at this point – but maybe you’re still…
Marketing Automation Success Kit
By Kelly Whelan
Learn how to use marketing automation to streamline your work, improve personalization, and deepen member…
Association Success Series: Applying Automation to Save Time & Effort
In the second session of our series, email experts Amber Worthen from Email Maven, and…
Ultimate Guide to Marketing Automation
By Kelly Whelan
Marketing automation enables you to set up responsive, data-driven email workflows and deliver personalized content…
How do I… use member data?
By sspinosa
Understanding and using member data is essential for associations to personalize engagement, improve member retention,…