Marketing Automation Success Kit
Learn how to use marketing automation to streamline your work, improve personalization, and deepen member engagement.
Marketing automation has the power to transform how associations engage with their members—delivering personalized, timely, and relevant communication at scale. Instead of “batch and blasting” emails to your whole audience, you can set up tailored outreach based on member interests and behavior, without having to do it manually. But to truly harness the potential of marketing automation, you need the right strategies and tools.
That’s why we’ve created this Marketing Automation Success Kit—a collection of essential resources designed to help associations improve personalization, boost member engagement, and streamline their marketing efforts. Whether you’re just getting started or looking to optimize your existing marketing automation strategy, this kit will provide expert insights and actionable tips to help.
The Ultimate Guide to Marketing Automation
Learn how to use marketing automation to set up responsive, data-driven email workflows and deliver personalized content to members.
Read the Guide
Campaign Cookbook: 8 Awesome Marketing Automation Campaigns
It takes planning and the right ingredients to prepare an impactful marketing automation campaign. So we made a campaign “cookbook” to help you get started! Check out step-by-step recipes for our favorite automated email campaigns.
Get the Recipes
Marketing Automation Examples, Strategy, and Performance
At this point, most organizations know what marketing automation is. Yet it’s surprising how many aren’t really using it, or aren’t realizing it’s potential to supercharge communication and engagement. Learn the differences between standard email marketing and automated email marketing and explore some marketing automation strategies.
Learn More
How do I... Embrace Automation?
Adopting automation can save hours of staff time – but it can sound like a big lift if you don’t understand how to get started. Check out the tips on getting started with the built-in automations inside Higher Logic Thrive by watching the video!
Watch Now
Maximize Your Marketing Automation Investment
Explore ten things you can do to optimize your use of marketing automation and increase your ROI!
Get TipsTools, Tactics, and Tips
Common Marketing Automation Mistakes
Are you making some common marketing automation mistakes? We’ve got solutions to help you recover and get back on track.
Essential Marketing Automation Features
To get the most out of your email marketing efforts, you need the right marketing automation software. With so many options available, it’s crucial to understand which features will help you create highly effective, personalized, and scalable email campaigns. Learn what features to look for.
Engagement Scoring
You may be familiar with the term “lead scoring,” which allows marketing teams to automatically rank prospective customers based on interest. The rankings are usually based a point system that assigns a certain amount of points for different actions someone takes. Similarly, for associations, engagement scoring can help you group members based on their actions and/or decide when your members are ready for certain types of outreach.
Web Tracking
When used effectively, web tracking target groups can consistently yield higher results and lower unsubscribes than traditional interest groups. Learn what it is and how to use it!
Get Ideas to Segment and Personalize
So you’re ready to use marketing automation to improve personalization, but you can’t think of how you want to segment your list. Check out these 10 ideas to help you get started!
At Higher Logic, we specialize in providing email marketing and automation solutions designed to enhance audience engagement and drive meaningful connections. Whether you’re looking to nurture leads, engage members, or streamline your marketing processes, our platform has the tools you need to succeed.
Ready to take your email marketing automation to the next level?
