Community Manager Toolkit

A community manager (or at least someone thinking about your community management strategies) is pivotal for creating and nurturing successful online communities. They serve as the bridge between the association and its members, ensuring that the community thrives and stays engaged. At the heart of community engagement is getting members involved in your community, which often comes down to the strategies, the people, and the technology you employ. There are a variety of tactics and tools that can help make you successful.

The Role of a Community Manager in Building Successful Online Communities

Member engagement is crucial to member retention – and online communities are a key part of driving that engagement. In fact, they often become an association’s top member benefit. Online communities enhance the value your association offers by:

• Providing a digital space for ongoing peer-to-peer connection between members.
• Directing members toward education and answers to questions.
• Creating a sense of belonging that strengthens member satisfaction.

How can you be a better Community Manager?

So, once you understand the value of an online community and get buy-in from your organization, how do manage your community successfully to drive that member engagement and prove the value of your association?

Higher Logic has two decades of experience helping associations build successful communities. We’ve put together this collection of resources to help you leverage proven strategies and understand and cultivate the skills that make a great community manager!

Online Community Drives Growth

Listen to our recent podcast episode with Georgina Donahue, Higher Logic’s Director of Community Innovation and AI Strategy to learn more about how community ties to your organizations growth goals. With over 10 years in community leadership (having started out as a community manager) Georgina shares a wealth of expertise in community leadership, and user-focused community advocacy.