AMA with Nicole Saunders: Where Does Community Go From Here?

Online communities are in the middle of big changes, and it’s raising a lot of questions.

Between AI reshaping customer touchpoints, vendor disruption, and the constant push to prove ROI, community leaders are rethinking their strategies.

In this on-demand AMA, Nicole Saunders, Senior Director of Customer Experience Strategy at Higher Logic, shares candid answers to the questions community professionals are asking right now.

Nicole brings 15+ years of experience leading community and CX at brands like Zendesk and Coupa, and she’s helped dozens of organizations adjust their approach during moments of change.

A few of the topics Nicole covers (and plenty more):

• Community’s role in an AI-heavy support model
• Making the case for community when pitching new tools, teams, or budgets
• Getting internal collaboration from cross-functional partners