Engaging Customer Advocacy Software for Marketing Teams
Identify, empower, and engage with your biggest supporters with a customer community. Launch your community and improve marketing strategies with Higher Logic, a powerful community platform tailor-made for both B2C and B2B brands.
Create Create Advocates
Discover, develop, and reward advocates for your brand. Our software's native reputation and gamification system lets you reward positive participation and provide advocates with the recognition they deserve.
Generate Leads
Search engines love question-and-answer pairs. Higher Logic’s Q&A functionality and SEO features will draw prospects to your community from search engines, while popular discussion topics help guide your content marketing initiatives.
Convert Prospects
Enable customer advocates to showcase your products and inspire trust in your brand. Through a branded community, prospects can find answers and social proof that you offer a great product and have earned the trust of your customer base.
Increase Brand Loyalty
Create a social bond and share best practices to increase the value of your products and services. Higher Logic’s notification system and deep integration to your website keep customers coming back, helping you drive repeat sales and reduce churn.
Community: Your New Customer Advocacy Platform and Marketing Tool
Online communities provide a valuable channel for reaching and engaging users in an organic way. Best of all, industry-leading SEO functionality ensures that your community reaches more than just your members by ranking in search engines.
Higher Logic Enables:
Word of Mouth Marketing
Event, Content, & Webinar Promotion
Customer Testimonials & Review Drives
Product Announcements & Enhancements
Features Built for Marketing Teams
Automation & AI
Discover who is engaging most with your content with AI-powered sentiment analysis, pointing out potential customer advocates you can cultivate.
Community Analytics
Analyze customer behavior, sentiment, and engagement activities to create the type of content and community experience customers want.
Gamification & Rewards
Encourage participation with polls and leaderboards to make it easier to identify advocates and test marketing ideas.
Integrations
Leverage community in conjunction with other tools like customer marketing platforms, CSPs, and CRMs to supercharge your advocacy strategy and gather additional insights into account engagement.
Trusted by Top B2B and B2C Companies
Frequently Asked Questions About Our Customer Advocacy Tools
Online communities increase advocacy and referrals by rewarding and recognizing advocates through gamification and reputation systems. They enable word-of-mouth marketing as members share positive experiences and recommendations.
Yes! Higher Logic makes it easy to compile customer testimonials by providing spaces where users can share their experiences, feedback, and success stories. Through our built-in analytics and integrations, you can identify and curate these customer relationships for marketing purposes.
Yes, Higher Logic integrates with popular tools like Salesforce, HubSpot, and Slapfive (among others), so you can seamlessly connect your community with your broader marketing tech stack.
The best way to identify customer advocates is to focus on community members who consistently engage, earn a high reputation through gamification, and receive recognition on leaderboards. Higher Logic’s analytics, sentiment analysis, and rewards features make it easy to spot and celebrate these top contributors.
An online community platform like Higher Logic brings customers together for ongoing engagement, peer connections, and knowledge sharing. Within these communities, you can easily identify potential advocates and collect testimonials. A traditional customer advocacy tool, on the other hand, focuses only on tracking advocacy activities like referrals, reviews, and testimonials.
Yes, customer communities improve retention and expansion campaigns by keeping customers engaged, surfacing growth opportunities, and giving teams rich insights to personalize outreach and identify accounts ready for upsell or expansion.
Empower More Customer Advocates With Higher Logic
Contact our team to find out why ours is the best customer advocacy platform on the market.
