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Higher Logic Blog

Nicole Saunders

Tags: AI, B2B, B2C, Community Strategy

Your Community Is Bursting with Intent Signals—Here’s How AI Connects the Dots


Community managers spot opportunities every day—future advocates, cross-sell signals, renewal risks. But too often, these insights get lost. In "Power of Connection," Nicole Saunders joins Paul Schneider to discuss how AI is helping communities bridge the gap between engagement and business impact.

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Tags: AI, B2B, B2C, Community Strategy

From Support to Strategy: How AI Is Pushing Online Communities to Evolve Into Industry Knowledge Hubs


In “Power of Connection,” Nicole Saunders reveals how AI is helping online communities evolve from troubleshooting forums to strategic hubs that shape industry conversations and drive customer decisions.

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Tags: Advocacy and Engagement, B2B, B2C, Community Strategy

The Case for Merging Community and Customer Marketing with Nicole Saunders


Community and customer marketing often operate in silos, but Nicole Saunders of Coupa is uniting these teams for greater impact. In “Power of Connection,” she shares strategies for breaking down silos, aligning goals, and turning missed opportunities into loyalty-driving wins.

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Aily Roper

Tags: B2B, B2C, Community Strategy, Customer Success, Product Adoption

When Customers Become the Teachers: How Bluebeam Scaled Education by Tapping Into Community Knowledge


In “The Power of Connection” podcast, Aily Roper shares how Bluebeam moved away from creating training content for every use case and instead used their community to fill niche knowledge gaps.

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Chris Detzel

Tags: B2B, B2C, Community Strategy

Inside the Community Playbook: Lessons from ZoomInfo’s Chris Detzel


In this episode recap of "The Power of Connection," Chris Detzel reflects on his career journey, the lessons he’s learned, and his vision for the future of community.

Chris Detzel blog bio
Chris Detzel
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Tags: Advocacy and Engagement, B2B, B2C, Community Strategy

5 Gamification Features Every Online Community Should Consider


Learn simple ways to gamify your online community and make it a place your members want to keep coming back to.

Kelly Whelan
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Tags: B2B, B2C, Community Strategy

How to Write a Strategic Purpose Statement


How to Write a Strategic Purpose Statement
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Tags: Advocacy and Engagement, B2B, B2C, Community Strategy

Why Your Longest-Standing Members May Feel the Least Connected


Is silent disengagement costing you your best members? Discover ways to acknowledge their contributions in ways that matter to them.

Kelly Whelan
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Association team discussing inclusion in their online community

5 min read

Tags: Association Strategy, Community Strategy, Member Engagement

Building Intentional Inclusion in Online Communities


Fostering an inclusive online community is crucial, but it doesn't happen by chance. Inclusion requires intention and action. Learn from tips from our recent webinar!

Angela Bruce
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