Higher Logic Blog
Tags: Advocacy & Engagement, B2B, B2C, Community Strategy
How to Use Gamification in Online Communities (Without Overcomplicating It)
Discover how to implement online community gamification that feels natural and meaningful. Tips to avoid overcomplicating your strategy.
Tags: Advocacy & Engagement, B2B, B2C, Community Strategy
Why Engagement—Not Revenue—Is the Most Important KPI for Your Community with Eric Stieg
Executives default to revenue as the top community KPI. But they’re missing the bigger picture. Anaplan’s Eric Stieg breaks down why engagement is the real foundation for growth and how to shift the conversation with leadership.
Tags: B2B, B2C, Community Strategy
Your Community Is Bursting with Intent SignalsHeres How AI Connects the Dots
Community managers spot opportunities every day—future advocates, cross-sell signals, renewal risks. But too often, these insights get lost. In "Power of Connection," Nicole Saunders joins Paul Schneider to discuss how AI is helping communities bridge the gap between engagement and business impact.
Tags: AI, B2B, B2C, Community Strategy
Your Community Is Bursting with Intent Signals—Here’s How AI Connects the Dots
Community managers spot opportunities every day—future advocates, cross-sell signals, renewal risks. But too often, these insights get lost. In "Power of Connection," Nicole Saunders joins Paul Schneider to discuss how AI is helping communities bridge the gap between engagement and business impact.
Tags: AI, B2B, B2C, Community Strategy
From Support to Strategy: How AI Is Pushing Online Communities to Evolve Into Industry Knowledge Hubs
In “Power of Connection,” Nicole Saunders reveals how AI is helping online communities evolve from troubleshooting forums to strategic hubs that shape industry conversations and drive customer decisions.
Tags: Advocacy & Engagement, B2B, B2C, Community Strategy
The Case for Merging Community and Customer Marketing with Nicole Saunders
Community and customer marketing often operate in silos, but Nicole Saunders of Coupa is uniting these teams for greater impact. In “Power of Connection,” she shares strategies for breaking down silos, aligning goals, and turning missed opportunities into loyalty-driving wins.
Tags: B2B, B2C, Community Strategy, Customer Success, Product Adoption
When Customers Become the Teachers: How Bluebeam Scaled Education by Tapping Into Community Knowledge
In “The Power of Connection” podcast, Aily Roper shares how Bluebeam moved away from creating training content for every use case and instead used their community to fill niche knowledge gaps.
Tags: B2B, B2C, Community Strategy
Inside the Community Playbook: Lessons from ZoomInfo’s Chris Detzel
In this episode recap of "The Power of Connection," Chris Detzel reflects on his career journey, the lessons he’s learned, and his vision for the future of community.
Tags: Advocacy & Engagement, B2B, B2C, Community Strategy
5 Gamification Features Every Online Community Should Consider
Learn simple ways to gamify your online community and make it a place your members want to keep coming back to.
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